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Online Press Releases: What you Should Know

Online Press Releases: What you Should Know

Press releases are a method in marketing that have been around for a long time. In a world where we are pushed to up our Instagram or Twitter game, it might be time to take a look at PR in order to gain brand recognition and new customers. In this article, we highlight three methods on how to spread news-worthy stories about your brand through online press releases.
September 27, 2021
Omnichannel & Multichannel Marketing Explained

Omnichannel & Multichannel Marketing Explained

In today’s retail experience where ecommerce, social media, and in-store shopping overlap, omnichannel and multichannel marketing are the keys to improving customer experience. But what do these buzzwords mean and what's the difference? In this article, we're bringing you the lowdown on both strategies, keeping it as simple as possible.
September 13, 2021
What Shop Owners Need to Know About Shopify 2.0

What Shop Owners Need to Know About Shopify 2.0

One of Shopify's biggest updates to date, Online Store 2.0 has us all excited. As a top ecommerce platform, Shopify doesn't disappoint by continuing to meet user demand. In this article, we are going to be taking a look at some of the biggest features of Shopify 2.0 that are redefining the store design experience for developers and online store owners alike.
August 30, 2021
Choosing Between a Bespoke Theme VS ShopifyTheme 

Choosing Between a Bespoke Theme VS ShopifyTheme 

One of the most exciting things to consider when setting up your ecommerce store is theme. An important question to ask before making a choice is should you choose one of Shopify’s pre-designed themes or go for a bespoke design? In this article, we’ll talk about whether you should go for an off-the-shelf Shopify theme or go for something more personalized.
August 16, 2021
How to Launch a Print on Demand T-Shirt Business

How to Launch a Print on Demand T-Shirt Business

Think of something that never goes out of style, and one that may come to mind is t-shirts! Trends may come and go, but with tees, it’s a simple matter of prints, and the print possibilities are as good as endless. If you’re passionate about t-shirts or an aspiring artist who wants to sell their cool prints on tees online, then print on demand, or POD, may be the online business for you.
August 2, 2021
The Power of Product Images in Ecommerce

The Power of Product Images in Ecommerce

Unlike a brick-and-mortar store, your online store doesn't allow shoppers to come in contact with your products. Instead, shoppers rely on product images. Remember that images have the power to delight, attract, and inform your target consumers. In this article, we'll talk about the power of product  images and how it can help drive ecommerce success.
July 19, 2021
5 Online Shopping Consumer Trends: 2021 Online Buying Habits

5 Online Shopping Consumer Trends: 2021 Online Buying Habits

The pandemic has changed so much, including how, when, and where we spend our money. With the radical spike in ecommerce that we see moving forward, in this article, we will be looking at and exploring some of the different shopping habits worthy of note and what they could mean for your ecommerce business in 2021 and onwards.
July 5, 2021
How to Have a Better Relationship With Your Online Customers

How to Have a Better Relationship With Your Online Customers

Having a better relationship with your online customers is one way to ensure the long-term success of your ecommerce business by gaining customer loyalty and ensuring more sales through trust. This article is all about how to create that great and long-lasting customer relationship, how to nurture it, and how to keep it strong.
June 21, 2021
Types of Content that Improve your Ecommerce SEO Game

Types of Content that Improve your Ecommerce SEO Game

Content is the information that you place on the ecommerce site you use to attract customers. Your intention in creating content shouldn’t be just to increase traffic but to create content that actually converts visitors into becoming paying customers. In this article, we'll talk about the types of content that help improve your SEO game.
June 7, 2021

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