When starting an online business, one of the most important questions to ask yourself from the very start is, “Which ecommerce platform or solution is best for my business?”.
In 2023, there are a handful of popular ecommerce solutions that are powering the world's online businesses, and each has its own set of unique features. In your search for the best ecommerce platform in 2023, we’re sure you’ve come across Shopify and are considering using Shopify to build your very own online store or website. In this article, we give you 10 reasons why you should use Shopify as your ecommerce platform of choice in 2023, breaking down only some of Shopify’s top key features.
Whether you’re just starting out, looking to migrate an established online store to Shopify or Shopify Plus, or wanting to expand your brand from brick and mortar to include an online channel, you want to settle for the very best option for your business, and we think Shopify is a good option for most online ventures, and there are millions of online businesses that think so too.
Quick Facts – What is Shopify?
Established in 2006, there are now over 4.4 million Shopify websites globally. In the first 3 quarters of 2022 alone, Shopify reports a total revenue was $3.9 billion and they currently hold 10% of the ecommerce platform market as of July 2022 Preferred by online merchants for its ease of use, Shopify is a straightforward all-in-one solution, that offers users powerful tools to start, grow, market, and manage online businesses and websites of all sizes. Here are the top worldwide brands that are using Shopify and Shopify Plus in 2023, This includes: Allbirds, Gymshark, Heinz, Tupperware, Netflix, and more.
Top Reasons to Use Shopify in 2023
1. Shopify Pricing in 2023: Affordable Plans
Price is a crucial factor to take into account when selecting an e-commerce platform. The availability of price points on Shopify are reasonable, fitting into the budgets of both small and fortune 500 enterprises.
Shopify websites run on monthly renewable subscriptions. Here is a brief summary of Shopify’s pricing plans in 2023 as of the writing of this article:
Basic Shopify: $32/ month
Shopify: $92/ month
Advanced Shopify: $399/ month
Shopify Plus: Starts at $2000/ month
To give Shopify a try without paying a monthly fee, try Shopify’s 14-day trial period.
2. Incredible Versatility in Sales Channels
Shopify merchants and sellers have access to a variety of sales channels, including Facebook, Instagram, eBay, Amazon, and TikTok. Along with that, Shopify enables users to add a "buy button" option that permits the purchase of goods from a Shopify store on any website or blog you might be running with the help of an embeddable widget.
For merchants who also run both brick-and-mortar and online stores of the same brand, Shopify also offers users a Point of Sales system called Shopify POS, so that you can run both your online and in-person business seamlessly, able to stay on top of inventory and sales no matter the sales channel.
If you’re looking to explore Shopify POS or would like to hire a Shopify POS expert, reach out to us by filling this form.
3. Safe and Reliable Ecommerce Platform
If you're wondering whether your business is safe with Shopify, the short answer is yes, Shopify is safe.
Shopify has spent a lot of time and money making sure that its system is safe and secure for both merchants and customers. The ecommerce solution is certified Level 1 PCI DSS compliant, a requirement for handling credit cards. They also conduct automatic security upgrades that keep the platform up to date, protecting Shopify merchants and shoppers from data fraud.
Shopify also has a 99.98% uptime guarantee, this ensures that your store is always running, aiding retailers in preventing sales losses brought on by store crashes during periods of high web traffic. Shopify’s uptime is incredibly reliable, an important aspect for online businesses of all sizes as downtime can result in catastrophic loss of sales opportunities and customers.
4. Shopify Ecommerce Themes and Template
Theme selection is one of the most exciting design decisions you will make when you build your store on Shopify. Merchants can choose from a collection of free and paid themes all of which are mobile responsive and highly customizable to match the spirit of your brand.
Shopify Themes are ecommerce templates that merchants use to setup the look of their ecommerce stores. Whether your customers are buying from their smartphones, computers, or tablets, these Shopify themes are made to be totally responsive, meaning they can change their layout to fit the device they are using to see your website. Themes for Shopify are created specifically for ecommerce, designed to help you create beautiful online stores that are optimized for selling.
5. 24/7 Shopify Support
You have access to some of the greatest free customer assistance that an ecommerce platform can provide with any Shopify plan of your choosing.
Shopify has a network of support that you can rely on 24/7 that you are entitled to in the event that you run into trouble while setting up and running your online store. For any challenges you encounter, customer support services come in the form of email, live chat, blogs, video tutorials, and online web seminars for whatever challenges you face as a seller.
Additionally, you’ll find that Shopify has a vibrant user base that remains active on forums, with plenty of online resources like the Ecommerce Pro Blog to help you along.
If you’re looking for on-going support, Ecommerce Pro offers Shopify support plans for businesses that require changes and support on regular basis. Please reach out to us for more information.
6. Easy to Use
Due to its simplicity of use, Shopify is an easy choice for online sellers. Shopify's technology is specifically designed to be user-friendly for those who are less tech-savvy. Administrative activities on Shopify can be completed by merchants who don't want to be burdened by complicated systems.
Shopify's admin pages are intuitive and user-friendly. The interface is clearly laid up and simple to use, as you will discover. Additionally, many online communities and resources direct users to easily locate and comprehend the details of their store.
Technical knowledge is less crucial while utilizing Shopify because it is fully hosted, making it simpler to create, launch, and expand your business on your own.
7. Effective SEO
Using Shopify has a lot of benefits, including the fact that it is loaded with effective Search Engine Optimization (SEO) tools. Everyone wants their website to appear on the top results of search engines, and Shopify is designed to assist you in improving your website's ranking so that buyers can find your site and its products organically.
With its built-in tools and administrative features, Shopify takes care of all the necessities for SEO so you can rank better on the Search Engine Results Page (SERP). With Shopify, you can easily edit your shop's meta-titles, and meta-descriptions, create custom URLs and picture ALT texts.
Furthermore, Shopify websites load quickly. Faster load times are a key ranking criterion on the Google search engine and are significant to SEO.
8. Multiple Currencies & Languages
Want to sell your products overseas?
Shopify makes it possible to sell in many currencies and languages, which dramatically boosts revenue for businesses operating in several regions around the world.
Customers from outside the United States can see your goods and services, and complete their purchases in their own currency using the most recent exchange rates. Additionally, Shopify stores can sell in multiple languages, which is a huge advantage for retailers given that most customers prefer to shop in their own language. This way, customers will be able to comprehend your site, its latest offerings, and store policies more effectively.
A unique URL can be created for your translated content and several languages can be enabled in Shopify's admin. Bilingual and multilingual stores are also great for SEO.
9. Shopify Apps
Want to give your Shopify store more features? There’s probably an app for that. For store owners that want to add more features to their shop, Shopify provides its merchants with access to a sizable app store with apps created by independent developers to help you customize your store further with relative ease.
There are apps to improve your marketing strategies, send email notifications, develop VIP-based reward programs, add product reviews to your product pages, and so, so much more.
It's simple to get the appearance and functionality that suit the vision of your brand with more than 1,500 apps to pick from. On Shopify's app store, many of the apps are free, and paid apps are reasonably priced.
10. Multiple Payment Methods & Gateways
Shopify offers a wonderful user experience for both clients and merchants thanks to its selection of payment methods. Shopify offers dozens of payment gateways, and also offers its own Shopify Payments system, which is powered by Stripe.
Shopify Payments is the simplest way to accept payments for your Shopify store. It eliminates the need to set up a third-party payment provider as Shopify Payments is automatically set up to accept all major payment methods. Because there are no standard transaction costs for merchants who use this technique, it is a well-liked choice.
PayPal, Amazon Pay, Apple Pay, cryptocurrency, credit cards, and many more are also accepted, ensuring that customers can use their preferred payment methods.
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