Web design is one of the key considerations in building and running a Shopify website, and every ecommerce entrepreneur and company wants the same thing—a well-designed, unique, and user-friendly website. 

We all know that a well-designed ecommerce website is important, for one, it's the thing that your customers and site visitors notice first—right off the bat.

Just like with any physical store, ecommerce websites need to look organized, unique, and attractive. Imagine you are visiting a website and the layout is outdated and messy, the fonts are all wrong and the images are of a low quality. Chances are, you will be left with the impression that the site is untrustworthy, prompting you to click off-site to take your business elsewhere. 

What every successful e-commerce website needs are simple and easy navigation, a smooth checkout process, a good user experience, and a cohesive look that is unique to your brand. Anything less will mean a loss in sales and business.

If you are looking to build a new Shopify store or thinking of a complete redesign, you have two options: Going for a pre-designed Shopify theme or a bespoke solution.

What is a pre-designed Shopify theme?

A pre-designed Shopify theme is an out-of-the-box solution, a ready-made template that is sold to and used by a mass market. While these themes are not in any way as unique as a bespoke design, there are ways to make an out-of-the-box theme your own through customization.

Shopify themes are great for online businesses on a budget. If you visit Shopify’s theme store, you’ll discover that there are many elegantly designed Shopify themes with a variety of prices ranges to suit any budget, many of which are also free. 

What is a bespoke design?

Unlike ready-made themes, bespoke designs are created uniquely for your site, aligning itself with your brand’s identity and business goals. Bespoke design Shopify websites are completely personalized, created to meet your business’ every requirement.

When it comes to bespoke website designs, there is more freedom in creating the overall look and feel of your website. A bespoke website is fully customized, from aesthetic to function, to suit your brand and its business objectives. 

The 5 Advantages of Bespoke Web Design

In this article, we are going to talk about the advantages of well-designed, bespoke Shopify websites and why you should consider a fully customized solution for your ecommerce site. With the level of competition in online shopping, online store owners need to give customers an excellent user experience from the landing page, all the way to the checkout and thank you pages, and a bespoke ecommerce website helps you create that ideal experience.

Here are the 5 advantages of a bespoke ecommerce website:

1. Tailored Specifically for your Brand

The first thing you should take away from the advantages of bespoke design is that, unlike with pre-made themes, bespoke websites are a unique experience; it means creating a store that is optimized in the best way possible for your brand. 

With ready-made themes, you are building a site to work around a template, which is not ideal for brands that don’t want to be limited by a pre-built design that so many others are using.

Built to meet and fit every business and design requirement of your brand, bespoke Shopify sites are more flexible than sites built from out-of-the-box themes. A bespoke design means you can add the necessary features to your online business, without the limits set by certain themes.

Bespoke sites are custom-built, created to meet the needs of your brand and its users.

2. Competitive Edge

A website tailored to your business’ needs and the expectations of your target customers gives you an advantage over your competitors. With a bespoke design ecommerce website, you can play up the unique aspects of your brand, be innovative, and provide a better overall user experience.

If you are using Shopify’s default theme or have bought a theme from the Theme Store, chances are, you will be sharing the same look with thousands of other stores out there, making it difficult to stand out or gain that much needed advantage.

3. Cost-Efficient

Anything bespoke or custom-made will run a higher cost upfront than an existing template used by thousands. If you are on a budget, there is nothing wrong with building a site on a pre-designed template, however, the cost of a bespoke site should be seen as an investment and a great business asset.

You are investing in the skills and expertise of web designers and developers who will help you build a better ecommerce website. A bespoke design Shopify store is tailored to suit your brand and vision from the ground up. Its functionality is designed around the needs of your customers and is made for better sales and business opportunities, helping you see a return on your investment that will make the cost of custom-made worth it.

4. Better Store Performance

Well-designed bespoke websites perform better than theme-built stores, this is because the code base is lighter than out-of-the-box themes, and you will have more code control over your custom site.

A bespoke website is designed to use only the resources that it needs, unlike theme builds which are loaded with generic code your website may not require. The extra code in pre-made themes increases load times on your site, while bespoke ecommerce stores run faster, which is great for SEO, and is generally seen as more efficient.

5. Unified Branding

Brand identity and brand recognition are important to any business. It is the visual representation of your business values and the “personality” of your enterprise. Every business owner wants their brand to stand out and a bespoke design lays out a great foundation.

Unlike pre-built themes that come with limited customization, a bespoke theme is created with the features you want and need, it is a direct reflection of your brand in every way. And when it comes to building your brand, you want to stand out in the minds of your consumers and not just look like everybody else. 

Choosing to go bespoke is one of the best ways for you to fully realize your brand’s identity.


A bespoke design Shopify website is built to fit the vision of your online business. It does not have to compromise to the limits of an off-the-shelf theme, giving you a web design that is unique and completely your own. 

Designing a bespoke online store comes with its unique set of benefits compared to other types of websites. While out-of-the-box Shopify themes can get you up and running on a budget, a bespoke design website is a business investment and a great business asset that will serve you and your ecommerce website long term.

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At Ecommerce Pro, we help entrepreneurs and business owners build better and more successful ecommerce businesses. Have a question or a project in mind? Get in touch with us today!

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