Want to increase online store traffic this year? In this article, we cover 10 of the best strategies for increasing Shopify online store traffic so you can keep your business booming in 2023 and beyond.
Have you been looking at your Shopify website’s stats and feeling like your website visitors and views are lagging behind expectations? Well, just cause you’ve built a website and online store on Shopify doesn’t mean you’ll necessarily bring in online traffic. When you start on the journey of establishing an online brand, the importance of having a strategy to lure customers to your site cannot be overstated
Given the fierce competition out there, it takes some work and marketing to increase the traffic to your online store, but you'll undoubtedly notice greater benefits than if you do nothing and hope that someone stumbles upon your website by chance.
This post by Ecommerce Pro covers how to increase your S online store’s traffic by using some of the popular methods in 2023 so that you can reach your target audience and draw them in to visit your website.
Here are 10 methods you can try to drive traffic to your Shopify website in 2023:
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1. Work on SEO
One of the best and usually free ways to increase online store traffic is by doubling down on SEO or Search Engine Optimization. Working on SEO means optimizing your website for organic (unpaid) searches. Your Shopify website is performing well if customers can find your website and its products on the first page of a Google search query result. By fine-tuning your website for search engines like Google, you significantly enhance the likelihood of your site rising through the search rankings when users enter search queries with specific keywords.
To optimize your site you must do a thorough keyword search to pin down the exact terms used by potential customers on Google and strategically integrate these keywords into your blogs, product page titles, alt image text, descriptions, and meta tags. By doing so, you facilitate search engines in effortlessly detecting and categorizing your website, ultimately resulting in elevated organic rankings.
2. Leverage Social Media Marketing
More than half of the entire world’s population is on social media, so if you’re not on it you’re missing out on social platforms that help users discover your brand and your website.
Social media plays a huge role in promoting brand visibility and channeling traffic to your website. Your social media pages serve as a direct channel for showcasing your brand, and its products and promotional offers. Additionally, these platforms enable you to share pertinent and engaging content, such as your latest blog posts, you’re latest product launch, and special holiday offers.
Here are some social media platforms that warrant your brand's presence:
Facebook: The top social media platform to date with over 1.5 billion active daily users.
Instagram: With more than 500 million daily users, Instagram is a highly popular photo-sharing app where users actively discover and follow new brands.
Pinterest: With a monthly user base of over 445 million, Pinterest attracts people who are planning their next purchase and projects.
TikTok: Ranked as the third-largest social media platform, TikTok offers opportunities to bolster brand awareness and direct traffic to your website.
3. Create Engaging Content
High-quality content is king on the internet and it's what hooks potential customers and draws them to your site. To attract and retain high-quality online traffic, it's important that you consistently produce engaging and relevant content that resonates with your target audience.
Now, the kind of content can depend on your target market, so this means that you can produce content that can include blog posts, videos—whether on YouTube, TikTok, or Instagram— infographics, and more. Focus on providing value, entertainment, and solving problems for your audience. This will greatly help your target audience become more aware of your brand and see you as an authority with a great online presence.
4. Email Marketing
Don't underestimate the power of email marketing and in building that emailing subscription list. Set up an email subscription for your Shop store if you haven’t already, and build a mailing list of your target audience so that you can regularly send them updates, like letting them in on the latest sales, the latest on the blog, and other valuable content.
Email campaigns can drive traffic back to your Shopify website by enticing your subscribers with compelling new offers, or by just keeping them updated on what’s new on the brand.
5. Guest Blogging
Guest blogging is another way to collaborate with influencers or with industry experts who are in your niche. Having someone who your audience sees as an authority collaborate with your brand as a guest blog writer is going to help you extend your reach to their audience and also establish your authority in your field. Associating your brand with respected experts in the industry also boosts your credibility, not to mention it's great for backlinks and SEO.
Most guest blogging opportunities allow you to include links back to your Shop website or content, positively impacting your website's search engine optimization and consequently, website traffic as well.
6. Optimize Website Speed
Does your Shopify site load slowly? If it does, there may be a problem. Slow-loading websites are a major deterrent to visitors. A slow site will have potential customers clicking off your site, because most users have an increasingly low attention span and are used to fast-loading devices, making a slow website frustrating to use. Slow-loading sites can also be terrible for SEO, hurting your organic search potential.
To remedy a slow-loading website, ensure that your site is optimized for speed, as great loading times can improve the user experience and contribute to a high search engine ranking.
Optimizing for speed can mean compressing your images and videos so that pages load faster.
7. Engage with Your Audience
It might not seem like the most obvious way to get more customers and traffic to your website, but interacting with your social media followers and website visitors is a great way to engage customers and create a sense of community around your brand. Be active on every social platform that you are on respond to comments and answer any questions to satisfy customers’ curiosities and queries about your products and services.
Simply engaging with customers and appearing to be active, engaging, and “there” for customers will encourage users to return to your site, and even share your content so that more potential customers can discover your brand and landing pages.
8. Implement Video Marketing
So, whether you’re into it or not, video marketing is kind of where it's at at the moment, being one of The Top Social Media Marketing Trends Today. In 2023, reels and video shorts continue to hold our attention, as it's easy to digest. You’ll be able to easily spot this trend by the sheer popularity of TikTok, Instagram Reels, and YouTube Shorts.
The reason why it is popular is because video content like this is highly engaging and shareable. Consider creating and sharing videos on the above-mentioned platforms and even on YouTube to capture and connect with your audience. Sites like YouTube, Instagram, and TikTok now even have ecommerce integrations that can allow customers to visit your site through native features on their apps or sites, which can lead to an increase in traffic.
9. Pay for Ads
This is a more direct way of increasing traffic to your site and will get you seeing results a lot faster than SEO. Paid advertising is, in itself, a powerful strategy for driving traffic to your Shopify website, but it involves investing money into advertising campaigns on various online platforms.
These platforms include the 3 most popular:
Google Ads: a pay-per-click (PPC) advertising platform offered by Google, allowing advertisers to bid on specific keywords related to their products or services.
Facebook Ads: Facebook Ads lets you create highly targeted advertisements based on user demographics, interests, behaviors, and more.
Instagram Ads: Also owned by Facebook, IG offers advertising opportunities that seamlessly integrate into users' feeds and stories, giving users a native ad experience.
10. Monitor and Analyze
The last on our list and one of the most important aspects of improving site traffic is staying on top of monitoring and analyzing your Shopify store’s performance. Using analytics tools like Google Analytics 4 and Shopify’s powerful built-in analytics will help you gain the valuable insight you need to monitor your site's traffic source, visitor behavior, conversion rates, and more.
The reason why it's important to track traffic sources is so that you can assess which of your marketing efforts is most effective, including SEO organic search, social media, email campaigns, paid advertising, etc. This will help you understand which areas are performing best so that you can make an informed decision on where to put your energy and marketing efforts to keep improving your Shopify store’s online traffic.
Marketing your online store to drive traffic to your Shopify website in 2023 may need a multi-faceted approach, but at the end of it all the biggest element to determine your success will have to be consistency.
We’ve always maintained that the key to marketing your online business and gaining better online traffic doesn’t necessarily come down to a high budget for ads. It’s all about consistency. Whether the main strategy in improving your online store’s traffic is in social media, SEO, or email marketing, you have to stay consistent and keep the content flowing to build resources that will help you draw in even more site visitors over time.
In 2023 and beyond that, as you implement Ecommerce Pro’s top 10 strategies and strive for consistency, you'll not only increase traffic to your Shopify website but also foster a thriving online Shopify business that stands out from the crowd. So, keep the momentum going, stay on top of changing trends, and watch your Shopify online store flourish.