Ecommerce thrives on repeat customers, but keeping them engaged after their first purchase can be a struggle. The solution? Loyalty and rewards strategies with the help of nifty Shopify apps.

Loyalty and rewards apps have become indispensable tools for online businesses that aim to foster long-term customer relationships and increase engagement.  With the competition in the ecommerce market being the way that it is today, it’s not hard to imagine the reason behind the need to drive loyalty with cutting-edge Shopify apps that give you the tools to launch and manage loyalty programs and strategies.

Loyalty and rewards apps on Shopify are software applications that you can integrate into a Shopify store to help businesses create and manage customer loyalty programs. By leveraging the power of these top-rated Shopify apps, businesses can establish robust and highly engaging loyalty programs tailored to their unique needs and customer base.

In this article by Ecommerce Pro, we are exploring the top loyalty and rewards apps available on the Shopify App Store in 2024. We'll break down what these apps are and what they have to offer as we unveil our top picks. Whether you're a Shopify startup or a seasoned online entrepreneur trying to improve your current ventures, these loyalty programs can be your secret weapon to boost customer loyalty, sales, and your online brand presence.

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Why You Need a Shopify Loyalty App?

Shopify loyalty apps can serve as a vital asset for merchants seeking to fortify their customer relationships and drive revenue growth. Here are the top reasons why integrating a loyalty app into your Shopify store is essential:

  1. Enhanced customer engagement: Through loyalty apps, you can deepen your interaction with your customers and offer them rewards, special deals, and discounts tailored to their purchase behavior and preferences. These reward systems help captivate users, and, in turn, increase customer retention upping the chances that customers keep shopping with you to reap more rewards.
  2. Unparalleled insights: Shopify loyalty programs offer valuable information about customer actions to help you optimize your promotions and marketing. These insights are valuable because they help you make data-driven decisions to optimize your marketing strategies and product offerings.
  3. Competitive edge: There’s a lot of competition in the market nowadays; that’s why it is essential to create the best and most enjoyable shopping experience, and loyalty programs help you stand out by providing added value to your customers.


How We Chose the Top Shopify Loyalty Apps:

The process of choosing the right Shopify loyalty and rewards apps is a crucial step that requires careful thought and selection. You want to choose a good app that has the potential to maximize the effectiveness of your loyalty program, an app that can help you achieve your business objectives. To identify the best Shopify apps, we came up with a simple methodology based on the following criteria:

  1. Features: We assessed the features offered by each loyalty app, including point-based systems, tiered rewards, referral programs, and integration capabilities to filter out flexible apps that work best for a variety of online business types.
  2. User Experience: User experience is paramount to our selection. We considered easy-to-use factors, including the customization options and overall user satisfaction of previous app users.
  3. Customer Support: Timely and reliable customer support is a big factor in selecting the best Shopify apps as concerns can arise at any time. We evaluated the responsiveness and effectiveness of the support team behind each app.
  4. Reviews and Reputation: Reviews are an obvious place to look when selecting apps, and we took into account user reviews, ratings, and testimonials to gauge the overall reputation and satisfaction level of verified users of the app.

By meticulously evaluating these factors, we bring you a curated list of the top Shopify loyalty apps that offer unparalleled value and performance for merchants looking to integrate a loyalty and rewards strategy into their online businesses.


Below we highlight the top 3 loyalty and rewards apps on Shopify in 2024 and their key features:


1. Appstle℠ Loyalty & Rewards

Shopify rating: 4.9 stars (171 reviews)

Loyalty and rewards programs are a dime a dozen when it comes to ecommerce and Shopify online businesses—every online store seems to be running some kind of rewards system, making it tough to stand out and win the attention of your target customers.

But what if you could go beyond the basic rewards points and discounts? This is where the Appstle Loyalty & Rewards app comes in as a powerful and user-friendly go-to for creating a loyalty program that drives results.

What sets the Appstle Loyalty & Rewards app apart is its robust set of features that come with a user-friendly interface. Appstle streamlines the process of creating and managing your loyalty program with no coding expertise needed. This means that your loyalty and rewards programs are going to be up and running in no time at all.

Appstle’s approach to loyalty and rewards highlights the fact that they don’t believe in a one-size-fits-all solution for all brands, understanding that online brands need a unique approach that reflects their business. The Appstle Loyalty & Rewards app gives you the room and freedom to design a program that reflects these unique needs, with its wide-ranging program types, from classic points to VIP tiers, and an extensive list of reward options, including cash back, exclusive discounts, and even gifts. You’ll find that Appstle’s take on loyalty and rewards is extensive and truly flexible.

The highly-rated Shopify and Shopify Plus app was created by the mind of a former Apple Siri engineer and ex-BCG consultant, backed by a Shopify app developer team with a proven track record of success with a collection of top-rated Shopify apps under their belt. The Appstle team has carved up a niche as one of Shopify’s top app developers with ratings you can’t beat.

Ditch the generic rewards programs and strategies that don’t work. Install the Appstle Loyalty & Rewards app and unlock the full potential of your Shopify or Shopify Plus store with a loyalty program that's as unique and engaging as your brand.

Appstle Key Features:

  • Highly Customizable Loyalty Programs: Appstles approach to designing their app dismisses the notion of one-size-fits-all, allowing unique brands to tailor rewards programs perfectly to suit their unique needs. With Appstle, you can set up a variety of reward tiers, assign points for purchases, create referral codes, improve social media engagement, and even create exclusive benefits for your VIP customers.
  • User-Friendly Powerhouse: Don’t be intimidated by Appstle’s robust set of features. The interface of the app is designed to be user-friendly and easy to use, essentially a breeze for both Shopify newbies and seasoned online entrepreneurs. The app is designed to help you focus on growing your brand, and not on wrestling with complexities loyalty program management. They take care of it!

How much does Appstle Loyalty & Rewards cost?

  • Free to install: Free forever until your store reaches 500 orders in a month. NO additional or other hidden fees.
  • STARTER: $10/month or $96/year and save 20%.Plan applicable until your store reaches 1,000 orders in a month. NO additional or other hidden fees
  • BUSINESS: $30/month or $288/year and save 20%. Plan applicable until your store reaches 5,000 orders in a month. NO additional or other hidden fees
  • BUSINESS PREMIUM: $100/month or $960/year and save 20%. Unlimited monthly orders. NO additional or other hidden fees


2. Rivo: Loyalty & Referrals

Shopify rating: 4.9 stars (1,987 reviews)

Easily one of Shopify’s top-performing apps, the Rivo app offers loyalty and referral programs that you can fully customize to meet the unique needs of your brand.  Rivos flexibility and suite of powerful features make it a top choice for driving customer loyalty and engagement, in fact, they highly pride themselves on the app’s ability to provide a robust, customizable solution designed to grow with your business.

The app was designed specifically to address the limitations of other loyalty app solutions, taking their services up a notch by offering full customization, with frequent updates and a comprehensive, world-class “customer success team” manned by ex-Shopify team leads who focus on driving your retention metrics.

Their Shopify merchant user base only has good things to say about the app, highlighting the app’s user-friendly interface and extensive customization when it comes to features like integrating popups, reviews, and customized loyalty programs.

The app allows you to effectively reward and incentivize customers based on various desired actions they take on visiting your website. With its high-ranking status on the Shopify App Store, Rivo is proven effective in helping you engage customers, and boost conversions and brand credibility. Users of the Rivo app highly recommend it based on its ease of use, value for money, and excellent customer support.

The spirit behind Rivio is grounded on getting you the results you want to see for your online business. With Rivo in tow, you can transform one-time buyers into repeat customers that are loyal to your brand and what it has to offer.

Key Features:

  • Customizable Loyalty Programs: Rivo offers users a fully customizable loyalty and referrals platform that moves your metrics. From affiliate programs, cash-back programs, memberships, referrals, reward programs, to VIP tiers, Rivo goes beyond basic loyalty programs. You can also customize your loyalty page, widgets, and emails to match your brand’s unique style.
  • Wide Range of Rewards: Offer customers commission, coupons, custom rewards, discounts, early access, exclusive access, free products, free shipping, membership perks, POS rewards, points, shipping rates, and store credit.
  • World-Class Support: The app boasts 24/7 live chat support, with a team led by former Shopify team leads, ensuring you get expert assistance and solutions when you need it.

How much does Rivo: Loyalty & Referrals cost?

  • Free Plan: Free forever until your store reaches 200 orders in a month.
  • Scale Plan: up to 400 orders $49/month.
  • Scale Plan: up to 1000 orders $159/month.
  • Plus Plan: $499/month, unlimited orders. An optional additional feel gets you priority and concierge support.


3. Smile Loyalty & Rewards

Shopify rating: 4.9 stars (5,999 reviews)

If you’re looking to boost repeat business and customer loyalty for your Shopify store, the Smile: Loyalty & Rewards app might be the answer. This app is highly rated, a testament to its success with merchants across Shopify. Developed by, the group designed an app that allows you to create and manage successful custom rewards programs that turn first-time buyers into fans of your brand.

From effective loyalty, referral, and VIP rewards programs, you can create and launch the loyalty strategies you need to boost your bottom line.

One of the most popular choices on Shopify when it comes to rewards apps for a reason, Smile is well-known for having a user-friendly interface and easy integrations with other popular apps like Klaviyo, and Judge. me, and Mailchimp. Smile was designed specifically to be easy to use, allowing merchants to set up their loyalty programs without any coding skills—a factor that is enjoyed and appreciated by many Shopify merchants.

The app's key features include points for purchases, referrals, and other customer actions, along with a variety of rewards such as discounts, free products, and early access to new items.

Merchants that use the app appreciate Smile for its successful ability to enhance customer engagement with the help of its rich features, like Nudge. Moreover, the app is known for having robust customer support that is noted for having a responsive and expert team, adding to the app’s popularity and appeal. With Smile: Loyalty & Rewards, you can easily create a program that fits your brand and your budget, building stronger customer relationships and driving repeat sales.

Key Features:

  • Nudges for Enhanced Engagement: Smile uses Nudges, which is a prompt that effectively reminds customers about their points and referral links, “nudging” them towards a desired action. The Nudges feature has a track record for boosting customer engagement, encouraging them to take advantage of their rewards and points.
  • Comprehensive Customization: Merchants using Smile enjoy the ability to fully customizable their rewards launcher, and panel, to fully align with your brand’s aesthetic. This level of customization ensures that the loyalty program feels like a natural extension of the store, lending to a unified brand experience.
  • Advanced Reporting and Analytics: Smile offers robust analytics that help drive data-driven decisions, including over 25 specialized reports in the Plus plan. This helps businesses track the performance of their loyalty programs and adjust strategies according to what works best.

How much does Smile: Loyalty & Rewards cost?

  • Free to install: Free forever until your store reaches 200 orders in a month.
  • Starter: $49 / month for up to 500 monthly orders.
  • Growth: $199/ month, Includes 2,500 monthly orders, then $20 per additional 100 orders.
  • Plus: $999/ month, Includes 7,500 monthly orders, then $5 per additional 100 orders.



1. What are loyalty and rewards apps for on Shopify?

Loyalty and rewards apps on Shopify are apps that businesses integrate into their Shopify online stores to help them create and manage customer loyalty programs. Customer loyalty and rewards programs allow online brands to incentivize customer loyalty, rewarding them for desirable actions like repeat purchases, engagement, and referrals.

2. Why do I need a Shopify loyalty app?

Shopify loyalty apps help strengthen customer relationships and drive revenue growth by turning one-time customers into repeat, loyal fans of your brand. They enhance customer engagement, provide valuable insights for marketing optimization, and give your business a competitive edge by offering added value to your customers.

3. What are the key features to look for in a Shopify loyalty app?

Key features to look for in selecting the right loyalty and rewards app for your brand include looking at the app’s top features, user experience, customer support, and reviews.

4. What makes Appstle Loyalty & Rewards unique?

Appstle stands out with its robust set of features that come with a user-friendly interface, tailored to suit the unique needs of each brand. The app comes with extensive program types and a wide range of reward options. Additionally, its pricing plans are transparent and affordable, making it accessible to businesses at every stage and size.

5.  Why choose Rivo Loyalty & Referrals?

Rivo distinguishes itself with its focus on full customization and frequent product updates. It offers a wide range of loyalty program types and reward options, along with world-class customer support by ex-Shopify team leads.

6. Why choose Smile Loyalty & Rewards for my Shopify store?

Smile stands out by excelling in customer engagement with features like Nudges to remind customers about their rewards and points. They offer seamless integration with popular apps and platforms, with comprehensive reporting and analytics capabilities. Its user-friendly interface and responsive customer support make it a top choice for merchants on Shopify.

7. How much do these loyalty apps cost?

There is a loyalty app for businesses of every budget and size. Appstle offers a free plan and tiered pricing starting from $10/month. Rivo also provides a free plan and flexible pricing options ranging from $49 to $999/month. Smile offers a free plan and tiered pricing starting from $49/month to $999/month.



Loyalty and repeat purchases are the beating heart of many brands. For Shopify online stores, loyalty and rewards apps have become the most valued tools for driving brand loyalty.

Our article examines the importance of these apps and how to choose the best loyalty apps for your store, with a special focus on our three top choices: Appstle Loyalty & Rewards, Rivo Loyalty & Referrals, and Smile Loyalty & rewards.

These top-down loaded loyalty apps on Shopify give online businesses the tools that they need to create and manage unique and successful loyalty programs, with tiered plans suitable for every budget and business size.

By integrating a loyalty program app into your Shopify store, you're investing in a powerful tool to cultivate customer loyalty and drive repeat business, whether you choose Appstle Loyalty & Rewards, Rivo Loyalty & Referrals, or Smile Loyalty & Rewards.

Remember, that each app offers distinct features and strengths, along with different pricing structures. So take some time to explore the loyalty and rewards apps you come across in this article, and with the insights gleaned from this guide, you’ll be well-equipped to select the perfect loyalty and rewards app to take your Shopify store and brand to the next level.

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