Shopify Platform Explained: 10 Reasons to Use Shopify in 2024

Are you on the search for the best ecommerce platform to build your online business in 2024? In your search, you’ll have come across Shopify, one of the top ecommerce platforms powering a large number of the world’s online stores, including many international enterprises as well as smaller startups looking for a platform that will help them grow.

Whether you are starting out with an online business, looking to migrate your store, or wishing to expand a physical store into the online space, Shopify may just be the ecommerce solution for you. With over 5.6 million active Shopify stores out there, we’re sure that it’s an excellent ecommerce platform for any online business.

In this article by Ecommerce Pro, we are giving you some quick facts about the leading ecommerce platform before diving into the top 10 reasons why you should use Shopify to build your online store.

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Quick Facts – What is Shopify?

Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake, Shopify is one of the world’s most popular ecommerce platforms that enable businesses to create, manage, and grow online stores.

Headquartered in Ontario, Canada, Shopify is known for providing a user-friendly platform that simplifies ecommerce for merchants.

Shopify provides subscription plans, including Basic Shopify, Shopify, and Advanced Shopify, with different features and pricing structures to suit the needs of a variety of businesses with varying budgets. Shopify also offers the Shopify Plus plan for enterprise-level businesses, which is designed for high-volume brands, offering advanced features and scalability.

With Shopify, users can sell products not only through their online stores but also through other channels like Facebook, Instagram, and Amazon using Shopify. Shopify Point of Sale (POS) allows users to sell products in person using a variety of hardware options, seamlessly integrated with their online store.

Shopify is a straightforward all-in-one solution, that offers users powerful ecommerce tools to start, grow, market, and manage online businesses and websites of all sizes.

Top brands that are using Shopify and Shopify Plus in 2024 include Fashion Nova, Allbirds, Kylie Cosmetics, Gymshark, and Heinz.

How much does Shopify Cost in 2024?

Basic Shopify comes at $29 per month, Shopify at $79 per month, and Advanced Shopify at $299 per month. For enterprise-level businesses, there is Shopify Plus, which starts at $2000 per month. Select the pricing plan that is best suited to your budget and the current needs of your online business.

10 Reasons to Use Shopify in 2024

1. User-Friendly Interface and Setup

One of the standout features of Shopify that must be mentioned right off the bat is its user-friendly interface. Setting up an online store with Shopify is usually cited as being easier and less daunting of a task, especially for merchants who want to do it all on their own with little technical expertise.

Shopify simplifies the process of setting up and running your online store, allowing merchants to create aesthetically pleasing, customizable, and fully functional online businesses. You’ll love the intuitive drag and drop features that streamline the store setup, making it accessible to beginners with no coding knowledge.

2. Versatile Design Options

In 2024, as in the past years, brand aesthetics plays a big role in engaging and retaining your customers. Shopify provides users with a vast array of choices when it comes to customizable templates through their Shopify Theme Store. When building an online store with Shopify, you’ll have to select a template or Theme to structure your online store around. All themes are fully customizable and designed specifically for online business, ensuring that your online storefront reflects your ecommerce brand identity.

All Shopify Themes also features a responsive design, meaning that it seamlessly adapts to the mobile commerce trend, enabling you to provide consistently great shopping experiences across all devices.

3. Scalability for Growing Businesses

When starting an online business, scalability should also be a consideration. You need to settle for an ecommerce platform that offers scalability to accommodate your online business’s growth. That is exactly what Shopify provides, with various pricing plans that scale with your business needs, ensuring that you only have to pay for the features and resources required by your business at every stage of its journey, from startup to enterprise.

The scalability of the Shopify ecommerce platform will also mitigate the need for future migration from one ecommerce platform to the other, saving you plenty of time, resources, and effort that can be invested into other aspects of running your growing online store. 

4. Secure and Reliable Hosting

When it comes to selling online, you’re handling sensitive customer data as well as payment transactions, making security paramount. Shopify takes on the responsibility of keeping your online business and its its business transactions secured by providing merchants with reliable and secure hosting services.

Shopify is PCI compliant, with compliance covering all six PCI standard categories and applying to every store on their platform. In other words, Shopify has done everything to keep your business and customers secure, so you can rest assured that payment info and business data are safe and secure with no effort on your part.

In 2024, where cyber threats are constantly evolving, having a secure hosting environment is critical to safeguarding your customers' sensitive information.

5. Seamless Integration with Third-Party Apps

Shopify's App Store houses a vast array of third-party applications, and we mean thousands of both free and paid apps that can help you customize and expand the functionality of your online store. Whether you need certain design tweaks, marketing tools, or store management tools, Shopify’s extensive ecosystem of apps will have you and your online store’s needs covered.

The flexibility provided by Shopify Apps empowers online businesses to adapt and optimize their operations so that you can run your business just as you want to.

6. Efficient Payment Processing

When it comes to payment processing, Shopify offers customers a variety of options to complete their transactions. Shopify integrates with multiple payment gateways, from traditional credit cards to emerging payment methods. This ensures that you’ll never miss out on potential sales due to limited payment options.

Shopify also has Shopify Payments,  which is ready as soon as you create your Shopify store. With Shopify Payments, you are automatically ready to accept all major payment methods right off the bat.

7. Built-In SEO Features

In 2024, Search Engine Optimization (SEO) still retains just as much significance in improving the online discoverability of your brand. Shopify recognizes this and provides its merchants and their online storefronts with built-in SEO features that you can use to help your online store rank higher on search engines like Google, making it easier for your target customers to discover your store through Google Search.

You can optimize your content using Shopify’s built-in SEO features to edit your page’s title tags, meta descriptions, URLs for blog posts and product pages, and so much more. With Shopify's SEO-friendly architecture, you’ll be giving your online business the competitive edge to dominate Google search results.

8. Comprehensive Analytics and Reporting

Analytics and reporting are some of the most crucial aspects of running an online business, and that’s because analytics helps you understand exactly just how your business is performing, giving you insight into customer behavior and all the key performance indicators essential for making informed business decisions.

Shopify's analytics and reporting tools are well-known for providing valuable and detailed insights into your store's performance, customer demographics, and sales trends. In an era where data-driven decision-making is a game-changer, Shopify equips merchants with the tools that they need to optimize their strategies and maximize the profitability of their online businesses.

9. 24/7 Customer Support

Shopify offers its merchants 24/7 customer support, making their commitment to customer satisfaction quite evident through this service. Shopify has a network of support that you can rely on 24/7 in case you run into any technical issues, have questions about the platform's features, or need guidance on best practices.

Shopify’s support team is reliable and readily available. You can access support through email and live chat. What’s more is that you can also access numerous resources such as blogs, and video tutorials, and even join online web seminars that are hosted by Shopify.

Additionally, Shopify has an active user base that frequents Shopify forums which you can always consult.

10. Global Reach and Multichannel Selling

Shopify has amped up its global reach and multichannel selling capabilities lately, making expanding your business beyond borders and channels a lot easier.

A key growth strategy, Shopify facilitates multichannel selling capabilities, integrating seamlessly with popular sales channels like Amazon and eBay, Facebook, Instagram, and TikTok. Additionally, Shopify enables users to add a "buy button" option that permits the purchase of goods from a Shopify store on any website or blog you might be running with the help of an embeddable widget.

For merchants who also run both brick-and-mortar and online stores of the same brand, Shopify also offers users a Point of Sales system called Shopify POS, so that you can run both your online and in-person business seamlessly.

What’s great about Multichannel selling on Shopify is that data from your sales are kept unified under your dashboard, so you never lose track of business.

To access more valuable resources regarding ecommerce and the latest Shopify news and advice, check out the Ecommerce Pro Blog.

Conclusion

Shopify has always stood out as a top choice in ecommerce platforms and it will continue to serve its merchants well into 2024 and beyond, catering to a diverse range of online businesses, from startups to enterprises.

In this article, we have enumerated 10 reasons to use Shopify in 2024, from its user-friendliness to security. Shopify's reputation as a complete ecommerce solution is well deserved, as they continue to empower their merchants by giving them all the tools they need to build, run, and grow their online businesses, making commerce better for everyone.

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