Many ecommerce websites and stores have considered upgrading their Shopify plans to Shopify Plus or even migrating their ecommerce websites and stores to Shopify Plus from Magento, Salesforce, Adobe, Oracle Commerce, and other platforms. But the question is, how do you know its the right time to upgrade or migrate to Shopify Plus? What are Shopify Plus's top features and benefits?

In this article, I will walk you through Shopify Plus and all you need to know about migrating and upgrading to Shopify Plus in 2023. 

What is Shopify Plus?

To start first, what is Shopify Plus? For those who dont know, Shopify Plus was launched in 2014 as the new enterprise ecommerce platform powered by Shopify. The platform is designed for high-growth companies, merchants, and brands looking to expand and reach more customers. Shopify Plus is an all-in-one ecommerce platform offering those solutions built for high-growth and high-volume businesses. Shopify Plus has the most advanced tools needed to help merchants scale easily compared to other enterprise platforms.

Are you looking to upgrade or migrate your website to Shopify Plus? Reach out to us to learn more.

What are Shopify Plus Top Features and Benefits?

As mentioned, Shopify Plus is powered by many advanced tools and features designed to help high-growth companies scale and expand.

What makes Shopify Plus special and what are the Shopify Plus top features and benefits? Ive prepared a list of the Top 5 Shopify Plus features and benefits. 

1. Shopify Plus: Shopify Organization Admin

The Shopify Organization Admin on Shopify Plus will give merchants the ability to manage all of their Shopify stores in one single place – your one dashboard. This tool is exclusively available for Shopify Plus merchants only.

2. Shopify Plus Apps and Other Channels

Shopify Plus merchants have access to advanced apps, tools, and features unlike any other Shopify plan. Those apps and features are designed for high-growth merchants and are exclusively available for Shopify Plus Merchants, including:

  • Wholesale channel: a Shopify Plus feature that allows merchants to create a new wholesale channel targeting B2B customers with customized pricing, order processing, and a completely separate – password-protected website and storefront.

  • Launchpad: This Shopify Plus feature will allow you to schedule events easily. This could be used for events executions, sales, price changes, inventory restocks, etc…

  • Shopify Scripts and the Script Editor app: A Shopify Plus feature that will allow merchants to create a complete personalized cart and checkout experience with small pieces of code.

  • Bulk Account Inviter: a Shopify Plus only app that will help you in the migration process to Shopify Plus. A very useful Shopify Plus app that will invite your customers to activate their accounts after a successful data migration to Shopify Plus.

Weve helped many ecommerce businesses migrate their data, including historical orders, customer information, and gift cards to Shopify Plus easily with no downtime. Reach out to us for more information and read more about the Five Steps To Consider When Migrating Your Website To Shopify

3. Customizable Checkout Pages on Shopify Plus

Shopify Plus merchants can now use checkout extensibility to customize their checkout pages. Checkout extensibility on Shopify Plus is an editor that can be used to customize and manage features and functionalities of your checkout page in a single place.

 4. Expansion Stores with Shopify Plus

Shopify Plus merchants can add up to nine (9) expansion stores for internationalization with completely separate physical locations.

 5. Unlimited Staff Accounts and Permissions on Shopify Plus

Unlike other Shopify plans, Shopify Plus offers unlimited staff accounts with additional permission settings and control over your staff.

Shopify Plus has several other features like Shopify Plus API resources, Launch Team Support, Shopify Plus Merchant Success Program, Shopify Plus Partner Program, Shopify POS Pro, Shopify Plus Integrations, and Shopify Plus Academy.


Reach out to us if youre looking to learn more about Shopify Plus's top features and benefits.


When do you upgrade to Shopify Plus?

Weve discussed what is Shopify Plus and what are the key features and benefits. Now the next question would be, when should you consider an upgrade to Shopify Plus?

In general, we recommend that ecommerce businesses upgrade or migrate to Shopify Plus once theyve hit sales of approximately $750,000 to $1,000,000 per year or around $60,000 to $90,000 per month. Some businesses still upgrade to Shopify Plus to access specific resources even with lower sales per month or year.

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How Much Does Shopify Plus Cost in 2023?

As of May 2023, Shopify Plus monthly fees/subscription starts at $2,000 or could be a higher variable fee for businesses with higher volume. Although the price might be high for some businesses, the advantages and the power of this entire platform are worth it.

The Top and Biggest Brand Names That Use Shopify Plus Platform in 2023

In case youre wondering which brand names are already using Shopify Plus in 2023, here is a list of the top and biggest brand names using Shopify Plus in North America (USA & Canada), UK (United Kingdom) & Europe.



1. Gymshark:

A UK-based fitness apparel company that was founded for a few months on Magento before migrating to Shopify Plus. Gymshark is one of the fasted growing companies that use Shopify Plus in 2023. This brand started with humble beginnings when the then-teenage founder Ben Francis started the brand in 2012 in his parents garage. Gymshare is a brand with no physical stores, choosing to sell through Shopify Plus only, despite its massive popularity among gymgoers and athleisure loyalists.


2. Staples:

Staples Canadas website was initially founded on the VTEX platform after which it was fully migrated to Shopify Plus. With Shopify Plus, Staples Canada was able to run more online sales promotions, and all-time BFCM (Black Friday Cyber Monday) sales. 

3. Heinz:

Who does not know Heinz and its amazing line of products? During COVID-19, Heinz products were hard to find this is why they decided to launch a DTC (direct-to-consumer) website. Heinz was able to launch their Shopify Plus website in only 7 days.

4. Kylie Cosmetics

The Instagram, reality TV show, and cosmetics mogul Kylie Jenner uses Shopify Plus to house her highly successful Kylie Cosmetics brand, which has a market value of $1.2 billion. The company planted its roots in California in 2015 and has since had massive success selling skincare products, makeup pallets, lip products, and more.

Kylie Cosmetics is a website known for sustaining heavy traffic with every new product launch, like in the instance when they allegedly sold out on their new eyeshadow palette approximately 2 minutes after its launch. Shopify easily handled the site's sudden inflow of online traffic without so much as breaking a sweat.


In conclusion, Shopify Plus is the best enterprise-level ecommerce platform in 2023, designed and built to offer all the top features for high-growth businesses to grow. If youre considering migrating your online store to Shopify Plus or would like to learn more about Shopify Plus pricing, features, and benefits in 2023, please reach out to Ecommerce Pro. As a top-rated Shopify Plus agency, we help businesses grow and migrate to Shopify and Shopify Plus easily and with no downtime.