When faced with a sea of online shopping options, one of the things customers turn to to help make a purchase decision is product reviews.

Today’s online shoppers are avid researchers who don’t only want the best price, but they want the best experiences and results. As online shopping continues to grow year over year, consumers increasingly rely on the opinions and experiences of others before making purchasing decisions. This is where product review apps on the Shopify App Store come into play.

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    Shopify review apps offer up a way for merchants to gather valuable reviews and a platform for customers to share their insights. Reviews are valuable for businesses, without strong reviews, online stores struggle to gain traction, while stores that have garnered stellar reviews tend to have more products flying off their virtual shelves.

    For Shopify and Shopify Plus merchants, review apps are not just nice to have, but they are a crucial component of a robust sales strategy. But with an array of choices available on the Shopify App Store, where do you even begin to find the right product review app for your Shopify business?

    In this article by Ecommerce Pro, we get into Shopify product review apps, what they are, and why you need one, before highlighting our top-5 review app picks for Shopify and Shopify Plus stores in 2024.

    Let’s get started:

    What are product review apps?

    Product review apps on Shopify are essentially software tools you can add to your Shopify or Shopify Plus store. These apps extend the functionality of your store, allowing you to enable customer reviews and ratings for products they have already purchased. Usually, feedback includes written text reviews, but some apps also allow for photos, and videos of the products themselves or of users using the product.

    By displaying customer reviews prominently on product pages, businesses can provide social proof through user-generated content (UGC), which enhances transparency, and builds trust with potential buyers, prompting more conversions. That’s right—reviews are correlated to online businesses enjoying higher conversions or sales.

    Why do you need a product review app?

    There are many reasons why online businesses need a product review app. We break the key reasons down into digestible, quick bullet points to get the point across:

    • Build Trust and Credibility: displaying genuine customer feedback prominently across your site, especially on your product page, helps establish trust and credibility, influencing the purchasing decisions of potential customers.
    • Gain Valuable Insights: Reviews provide insights into customer satisfaction and product performance. This allows brands to make informed improvements to the product and even other processes, such as shipping and delivery
    • Boost SEO: Fresh, user-generated content is an SEO treasure trove. Reviews help increase your rank, boosting organic traffic through search engines.
    • Enhance Marketing Efforts: Integrating reviews with email campaigns and social media helps you reach customers across different platforms, effectively engaging them and retaining customers while driving sales.


    1. Stamped Product Reviews & UGC

     Shopify Rating: 4.7 stars (6,326 reviews)

    One of the most coveted forms of user feedback is user-generated content, or UGC, and this is what Stamped Product Reviews & UGC specializes in, as customer product reviews created by verified users are a valuable business asset that helps potential customers make a purchase decision. First launched in January 2016 by Stamped.io, this highly-rated Shopify app offers a variety of features aimed at boosting revenue through enhanced customer engagement and trust.

    The Stamped app on Shopify allows you to collect authentic impressions about your product from verified users,  through product reviews, photos, videos, and Q&A. With this app, customers can share their experiences with your products, leave reviews, upload their photos, and provide ratings.

    Merchants can also customize on-site display widgets to fit their brand, moderate and comment on reviews, and integrate reviews with Google Shopping for improved SEO. The app also supports multiple review collection methods, from email requests, to SMS, and social media, making it versatile and user-friendly for businesses looking to leverage social proof to increase conversions.

    The Stamped app is top-rated, which is a clear testament to the favorable impression it has been giving Shopify merchants over the years. Merchants appreciate the app’s seamless integration with Shopify, customizable display options, and active customer support.

    Perfect for all business sizes and stages, the app offers a free plan with basic features and several paid plans that include advanced functionalities such as photo and video reviews, sentiment analysis, and smart product upsell.

    Key Features:

    • Comprehensive Review Collection and Display: Stamped allows Shopify merchants to gather and showcase many types of user-generated content, including text reviews, photos, videos, and Q&A. This comprehensive approach helps create a rich shopping experience for customers, fostering trust.
    • Integration with Google for Enhanced SEO: The app integrates reviews with Google Shopping and provides search-rich snippets, improving the store's visibility and ranking on Google Seller and Product Ratings. This feature significantly enhances SEO, driving more organic traffic to the site.

    How much does Stamped cost?

    • LITE: Free 50 orders/month
    • BASIC: $23/month or $228/year and save 17%
    • PREMIUM: $59/month or $588/year and save 17%
    • BUSINESS: $149/month or $1,428/year and save 20%

    2. REVIEWS.io Product Reviews

    Shopify Rating: 4.7 stars (667 reviews)

    REVIEWS.io Product Reviews has been helping Shopify merchants gather customer reviews to drive more sales and build trust since 2014. The app features a compressive list of features that enables merchants to collect, manage, and display verified product and business reviews, allowing businesses to gather feedback, and gain customer trust, driving more sales.

    The app also supports various types of user-generated content, including photo and video reviews. It takes it a step further by also integrating seamlessly with platforms such as Google, Facebook, and Instagram, where reviews can be turned into shoppable UGC galleries! This enhances the shopping experience of customers browsing across different platforms, allowing you to boost conversion rates on social media and search engines. Moreover, the app also displays star ratings in Google Ads and Google Shopping listings, which can help you increase click-through rates.

    The app also supports multiple review collection methods, such as email requests, pop-ups, and surveys, making it versatile and user-friendly, as customers can leave reviews in a way that is most convenient to them.

    Merchants appreciate their experiences with the app, citing an easy setup process, customizable templates, and robust customer support. With integrations for over 50 eCommerce tools and multi-language support, REVIEWS.io is a powerful tool for businesses looking for a robust up that helps enhance their online presence and customer engagement through effective review management.

    Key Features:

    • Robust Review and UGC Management: REVIEWS.io lets merchants to collect, manage, and display various types of reviews and user-generated content from multiple platforms, including Google, Facebook, and Instagram. This includes photo and video reviews that can be transformed into shoppable UGC galleries.
    • Seamless Integration and Automation: The app supports integrations with over 50 ecommerce tools, including Shopify, Klaviyo, and Mailchimp, and enables automated review requests. It also offers customizable widgets, star ratings, and badges for displaying reviews, as well as features like Google seller ratings and rich snippets to boost SEO and reduce ad costs.

    How much does Reviews.io Product Reviews Cost?

    • Free: Free for up to 25 monthly orders
    • LAUNCH: $45 / month for up to 50 monthly orders
    • LAUNCH PLUS: $89 / month for up to 500 monthly orders

    3. Judge.me Product Reviews

    Shopify Rating: 5.0 stars (28,648 reviews)

    One of Shopify’s most highly rated apps, the Judge.me app has a solid 5-star rating, with over 28 thousand Shopify merchants satisfied by their quality service. Aside from its stellar rating, it’s also worth highlighting from the start that this app has a great free plan, followed by a highly affordable paid plan that comes with plenty of perks.

    A comprehensive review management app designed for Shopify businesses, Judge.me allows merchants to collect, display, and leverage customer reviews and star ratings. The app is customizable and integrates seamlessly with Shopify stores, enabling merchants to build trust and rapport with their customers through the display of social proof. Judge.me is known for its quick loading times, and brands appreciate it for its customizability, allowing for tailored widget texts, colors, and cool themes. You can even ask their 24/7 support team for basic design tweaks—talk about service.

    The Judge.me app allows for an array of ways to display reviews, including star ratings, review carousels, and trust badges, and you can even share reviews across social media platforms like Facebook, Instagram, and Twitter, allowing you to reach your audiences across different channels. When it comes to review collection, the free version of the app even gets you unlimited automated email review requests with photo and video, and in-email review forms. Their automated review collection methods are extensive, including review migration, SMS requests and so much more.

    Judge.me also provides robust tools for performance monitoring through A/B testing, analytics, and detailed reporting, so that you can keep track of the effectiveness of your review management strategies.

    Overall, the Judge.me app likes to keep it simple, specializing entirely in review management, without extra, unrelated features often seen in multi-tasking review apps. Their focus has allowed the Judge.me app to truly excel in providing Shopify merchants with a streamlined and efficient tool for collecting, displaying, and leveraging customer reviews to build trust and boost ecommerce sales.

    Key Features:

    • Automated Unlimited Review Requests: Judge.me allows merchants to schedule automatic emails to request reviews with photos and videos after order fulfillment or delivery, simplifying the process of gathering customer feedback. This feature also comes with the free version of the app.

    • Customizable Display Options: The app offers a variety of display options such as star ratings, review carousels, and media galleries. Displays are also customizable allowing Shopify merchants to display reviews and user-generated content in a way that is consistent with their brand.

    How much does Judge.me Product Reviews cost?

    • Forever Free: Free, with unlimited review requests
    • Awesome: $15/ month, with full customization


      4. Okendo: Product Reviews & UGC

      Shopify Rating: 4.8 stars (850 reviews)

      Okendo is the  customer marketing platform and review app designed to transform your Shopify customers into Superfans, or loyal advocates of your brand. Okendo’s unique suite of products covers the entire buying journey, empowering Shopify and Shopify Plus merchants to accelerate growth by  building stronger, long-lasting customer relationships. Okendo goes beyond  reviews, with a unified platform for Reviews, Referrals, Loyalty, Quizzes and Surveys. . The extensive functions included in the Okendo Platformp are precisely what makes the app so popular among Shopify Merchants. With Okendo, you can capture valuable feedback through reviews and surveys, incentivize repeat business with loyalty programs, drive conversions with quizzes, and amplify positive word-of-mouth with referrals.

      When it comes to product reviews, the Okendo app offers an extensive variety of customizable review types to help you showcase social proof on your store. This includes an all-reviews page, badges, carousels, grid layout, media galleries, and the list goes on. Moreover, they leave no stone unturned when it comes to review collection, collecting reviews through automation, email, forms, import and export, review migration, SMS requests, and  much more.

      You can also automatically save customer data to a unified customer profile, providing you with a comprehensive view of each customer’s interaction with your brand. This provides valuable insight into your shoppers, allowing you to make data-driven decisions that will only improve your business.

      With the Okendo app’s comprehensive set of features for capturing reviews and building deeper customer relationships, Okendo is a strong choice for those looking for the best review app on the Shopify app store.

      Key Features:

      • Extensive Review & Collection Options: Showcase social proof with a variety of customizable review formats, form badges, carousels, grid layouts, media galleries, etc.      Moreover, Okendo offers extensive review collecting methods—automation, email, forms, import/export, SMS requests, and more!
      • Unified Customer Profiles: Okendo automatically builds customer profiles that centralize all review data and store interactions, allowing you to gain a deeper understanding of your shoppers. Okendo’s analytics provide      valuable insights to fuel data-driven decisions to build a better ecommerce business.

      How much does Okendo: Product Reviews & UGC cost?

      • Free: Free. Up to 50 orders/month
      • Essential: $19/ month or $204/year and save 11%. Up to 200 orders/month.

      Growth: $119/ month or $1,308/year and save 8%. Up to 1,500 orders/month.     

      Find full pricing details here.


      5. Vitals: Reviews, Upsells & 40+

      Shopify Rating: 5 stars (8004 reviews)

      The Vital’s: Reviews, Upsel & 40+ app is a true multi-tasker of an app that helps you gather reviews and so much more. In truth, it’s a marketing arsenal disguised in one simple app.

      An all-in-one conversion marketing tool, Vitals is a comprehensive Shopify app designed to enhance the way you run your online business with over 40 conversion-boosting tools you can take advantage of. With its 5-star review rank by over 8000 users, its functionality and popularity with Shopify merchants is indisputable, renowned for its user-friendliness and quick integration.

      In terms of product review collection, Vitals allows you to import reviews from AliExpress, CSV, and other apps, and also collect reviews via email. When it comes to review display, Vitals supports various display options, including carousels, grids, photo reviews, and star ratings, which enhance social proof and customer trust. Vitals has been providing Shopify merchants with robust product review features since 2018, allowing shoppers on your online store to see genuine feedback from other buyers, significantly influencing their purchasing decisions.

      Aside from powerful review collection features, the Vitals app also comes with an upsell builder that allows you to create bundles and volume discounts, which are strategies to get customers to buy more and spend more on your shop.

      Probably one of their most noteworthy features, however, is called Visitor Replay, which essentially records and replays visitor actions as they interact with your site. This feature can be valuable to many Shopify merchants who want to glean insight into customer behavior, allowing you to gather data to help improve and optimize user experience and conversion rates in the future.

      With the Vitals app and its jam-packed set of features making it a powerful tool for Shopify merchants, you’ll have everything that you need to gather reviews, enhance your store’s ecommerce performance, boost customer experience, increase sales, and more.

      Key Features:

      • Product Reviews Collection Across Channels: Import product reviews from sources like AliExpress and CSV files. Take advantage of various display options such as carousels and star ratings to build credibility and customer trust.
      • Visitor Replay: Record and replay your site visitor actions. Gain deep insight into how your customers behave and interact with your site so that you can improve the overall shopping experience and customer satisfaction of your customers.

      How much does Vitals: Reviews, Upsells & 40+ cost?

      • Hobby: $29.99/ month. Unlimited upsells, 5,000 review requests, and replays.
      • Business: $49.99/ month. 10,000 review requests and all features from the Hobby plan.
      • Pro: $89.99/ month. 20,000 review requests.
      • Plus: $299.99/ month. 70,000 review requests and all the advanced features.

      FAQs on Shopify Review Apps

      1. What are product review apps?

      Product review apps are software apps that you can integrate into your Shopify or Shopify Plus store to add features that allow you to collect, manage, and display customer reviews and ratings for your products.


      2. Why do I need a product review app for my Shopify store?

      The modern shopper turns to reviews before buying a product or service. Product review apps help brands build trust and credibility by showcasing genuine customer feedback and experiences with your brand and its products.


      3. Why choose Stamped Product Reviews & UGC?

      Stamped Product Reviews & UGC is one of Shopify’s top-performing review apps and is a clear merchant favorite. It offers a rich set of features for collecting and displaying user-generated content, enhancing your SEO, and improving customer trust and engagement.


      4. Why choose REVIEWS.io Product Reviews?

      REVIEWS.io is highly versatile and user-friendly, making it easy for businesses to collect and display reviews. It integrates seamlessly with multiple ecommerce tools, as well as platforms like Instagram, Facebook, and Google.


      5. Why choose Judge.me: Loyalty, Reviews & Email?

      Judge.me is an optimal choice for Shopify merchants who don’t need the extra frills. The app is a comprehensive review management system that provides users with unlimited automated review requests and custom displays, enhancing customer trust and boosting sales. The free version is unbeatable, with an affordable paid plan that brings all the tools you need to the table.


      6. Why choose Okendo: Product Reviews & UGC?

      Okendo is a robust choice for businesses looking to build deeper customer relationships and gather extensive customer feedback. Its comprehensive set of features and focus on customer profiles provide valuable information for merchants who want to build a business on data-driven decisions and insights.


      7. Why choose Vitals: Reviews, Upsells & 40+?

      The Vitals app is a top-rated Shopify app that allows you gather customer reviews, and do so much more. Its seamless integration and versatile display options does the work to enhance customer trust and influence purchasing decisions, while the Visitor Display feature allows you to gain insight on how to improve their overall experience with your brand.


      8.  How do I choose the right product review app for my Shopify store?

      To find the right review app, it’s best to evaluate your business size, budget, and the specific features you would like to add. Evaluate each app for its price tiers, integration capabilities, features, as well as their customer support services. You can also read up on verified Shopify merchant reviews to get a better idea on app performance. The right app should provide the tools you need to collect valuable reviews, enhance customer trust, and drive sales.

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      There you have it, we’ve given you our top picks on the best customer review apps for Shopify and Shopify Plus online stores. Customer reviews are the lifeblood of trust and credibility in ecommerce, and by leveraging the right product review app for your store, you can build stronger customer relationships but also gather valuable insights that will take you way past the competition. Now it's your turn to choose the perfect Shopify review app that will transform your store into a customer review powerhouse, taking your Shopify sales up to the next level in 2024 and beyond.

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