

In today’s age, where ecommerce has become an essential part of doing business, Shopify has consistently come up on top as one of the best ecommerce solutions for building and managing a business online. So, if you’re looking to start an online business or expand an already existing one, Shopify is a popular and versatile choice that caters to businesses of all types and sizes.
In this simple yet comprehensive guide by Ecommerce Pro, we provide you with a wide overview on what Shopify is, giving you its top features, and pricing, and letting you in on how to get started.
Ready to start selling your products and services online? Let’s begin.
We’re starting from the beginning by answering what Shopify is. Shopify is one of the world’s leading ecommerce platforms and solutions, running on a cloud-based infrastructure that makes it easy for businesses of all sizes to create and manage their online stores.
Shopify is an easy choice because the platform is built specifically around ease of use for merchants, and you can use the platform to easily build, manage, and grow your online store. It offers a user-friendly interface, a wide range of features, and integrations with various third-party apps and services.
All-in-all, you can think of Shopify as an out-of-the-box solution, providing you with everything you need to run a stellar online business whether you are a startup or a mega brand.
Today, Shopify powers over 4,124,890 live websites in over 175 countries. Familiar brand names using Shopify as their preferred ecommerce platform include:
One of Shopify’s selling points is how they simplify the process for merchants, down from building, to running and growing your online store.
With Shopify, you can select from pre-built website templates that you can customize. You also get inventory management tools, secure payment processing, and order fulfillment capabilities.
Adding products and inventory tracking is simple. You can also connect Shopify to a multitude of marketing and sales channels. Selling both online and in person? Track all of your sales through Shopify POS for a seamless and unified commerce experience.
Key Features of Shopify:
Shopify offers four main subscription plans of different price ranges and functions to suit your business size and operations.
Each Shopify plan offers different features and pricing, so it's important to choose one that meets your specific needs and budget.
Shopify can pretty much support the sale of virtually all types of products across all major sales channels, including physical and digital products and services:
With Shopify, you can sell in more than one place and not just on your Shopify store. That’s because the platform supports multiple sales channels so that you can get the most for your online business while keeping all data unified under one platform. Overall, their multichannel system makes for a seamless experience that you’ll be able to appreciate.
Sales channels that you can tap into with your Shopify online store include:
Learn all about Why Brick-And-Mortar Merchants Choose Shopify POS.
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Setting up and managing your Shopify store is straightforward. Here's a breakdown of the key steps involved when you set up your own Shopify online store in 2024.
To create your Shopify store today, begin by signing up for a Shopify account and taking advantage of their free 3-day trial. After the 3-day free trial is up, Shopify costs $1 per month for the first 3 months. This allows you to get familiar with the platform and build a full-fledged online store without any substantial financial commitment.
After creating an account it’s time to set up your store by following Shopify’s easy step-by-step Setup guide. Shopify will first encourage you to “Add your first product ”to your store, but you can always add products at any point in the process.
Before customization, it’s best to upload your products. Upload high-quality product images, detailed product descriptions, and pricing for the items you want to sell.
Select a theme from Shopify's Theme Store, there are many free and paid themes to choose from. After selecting a theme, customize it to match your brand and store. Don’t forget to add your brand logo.
Don’t forget to get a custom domain name for your store. You can either connect to an already existing domain or purchase a new one directly from Shopify.
Add all the essential pages, like About Us, Contact, FAQs, and Policy pages. Create navigation menus so that customers can find their way easily around your store
As previously mentioned, Shopify seamlessly integrates with various sales channels, including social media, marketplaces, and in-person selling. Link all your social media accounts to promote your products and start selling directly to your followers.
Before you take your store live, it’s best to test before launch, making sure that everything runs smoothly, with every element needed to run an online business in place.
While there are steps you can follow, sometimes there may be different build and design processes for various Shopify online stores depending on the merchant’s needs and wants. Above we list some of the essentials that every Shopify ecommerce store needs, while the fine-tuning process in between may differ from store to store.
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When it comes to choosing between the top ecommerce platforms to build your online business in 2024, Shopify is a solid choice that you can rely on to build and grow your online store.
Shopify is a great choice for businesses of all sizes, from start-ups to mega enterprises, giving you all the room you need to grow to take your online brand to the next level. Its user-friendly interface, wide range of features, and flexible integrations give you the flexibility that you need to run your dream online business, whether you’re selling products or services, online or in person.
Ready to build an online business? Let’s build your Shopify Store together. Fill out the contact form to get in touch and receive a quote.
At Ecommerce Pro - Shopify Web Developers Agency, we help entrepreneurs and business owners build better and more successful Shopify businesses. Have a question or a project in mind? Get in touch with us today!
Written by Bella Piccioli
Bella Piccioli is a Content Writer at Ecommerce Pro, a top Shopify Plus Partner agency. She creates SEO-optimized content that drives brand growth on Shopify and develops educational materials on the latest eCommerce trends and strategies.
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