Email campaigns have been used for a long time in ecommerce marketing campaigns, and in 2023, that doesn’t mean that they’re any less important or integral to any online store’s marketing strategy.

With that said, don’t sleep on email marketing in the coming peak shopping season of Black Friday 2023. As the ecommerce landscape continues to evolve, so do email marketing campaigns, changing to fit the demands and proclivities of the modern online shopper.

In this article by Ecommerce Pro, we go over 8 email marketing campaigns for you to try before Black Friday 2023, all of which can be scheduled and automated through the Shopify Email app.


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1. The Black Friday Sale Reminder Email

We’re sticking to the basics with our first example— a quaint, no-frills Black Friday email.

This type of email strategy reminds your subscribers and buyers of an upcoming Black Friday sale. Simply make sure to include the essential information and branding elements, like your brands name and logo, the date and time of the sale, the savings they’ll get to capitalize on, and a powerful call to action likeShop Now”. You can also encourage customers to mark their calendars or set reminders so they won't miss out on your limited deals. Keeping it simple like this is always one of the best email marketing strategies.


2. The Attention-Grabber Email

The stark opposite of a simple email reminder, this type of email makes your Black Friday announcements stand out. This approach involves using visually appealing content, like graphics that grab attention. Use vibrant images, eye-catching graphics, and bold fonts to create visually stunning emails that showcase your best Black Friday deals and products. The goal is to highlight your sales and drive excitement, capturing your audience’s attention and inviting them to explore your fun and vibrant Black Friday offerings and sales further.


3. The Freebie Email

Everyone loves a freebie, because what’s better than a free gift, right? Announce your Black Friday sale by offering an exclusive free gift or a special incentive to those who make a purchase with your store—this will be a great way to get more traffic and convert your site visitors. Free gifts can even be used to encourage customers to spend more if you include price conditions in your promo. Because of this, it's important to be clear about the conditions or requirements for receiving the gift. This campaign not only boosts sales but also adds an element of excitement and a sense of your brand’s generosity during the Black Friday rush.


4. The Exclusive Black Friday VIP Pass

Customers love it when you show your appreciation by giving them recognition for their loyalty through exclusive VIP treatment. Some brands use their email campaigns to ask customers to join their VIP program so that they can get early access to your VIP-only Black Friday promos. This not only rewards your loyal customers but also creates a sense of urgency. It drives them to shop during the VIP period, increasing your chances of securing sales even ahead of the official Black Friday rush. This strategy makes your loyal subscribers feel like valued members of an exclusive club by offering them VIP access to your brand’s best deals.


5. The Unique & Memorable Email

In the sea of Black Friday promos flooding everyone’s inboxes right now, a quirky and unique email can set your brand apart in the deluge. Instead of issuing the standard sale reminder promo, inject some humor in there, use unconventional imagery and emojis, or craft messages with a twist to engage your audience memorably. If your emails are the same as everyone else’s, yours will simply not stand out. The goal of this email marketing strategy is to make recipients smile and remember your brand and what it has to offer when it's time to shop.


6. The Flash Sale Email

Black Friday sales are by nature a limited event, so now couldn’t be a better time to create a sense of urgency by sending emails that highlight some of your limited-time offers and once-a-year flash sales during Black Friday.

With this type of email strategy, it's best to use compelling language such as "Limited Stock," "Last Chance," and “Flash Sale" to encourage a quick purchase. By emphasizing the urgency and limited “now or never” sales, you can tap into the fear of missing out (FOMO) and drive immediate action from your email subscribers.


7. The Values-Centric Email

Today’s shoppers are morally conscious and love to support brands whose missions and morals reflect their own. That said, Black Friday is a great time to show your brand's commitment to a greater cause.

For Black Friday, you might want to consider donating a percentage of your sales to a charity, supporting a local community initiative, or promoting eco-friendly shopping. This strategy is powerful because it offsets some of the issues related to mass commerce by bringing in conscious initiatives that positively impact society. Customers appreciate businesses that give back and have a purpose beyond profit, making it a win-win situation. This approach can boost your sales while reinforcing a positive brand image overall.


8. The Simple Text-Only  Email

This strategy takes you back to the most simple form of email—text-based and unadorned. As it were, sometimes, the personal touch of a simple, text-based email can be more effective than something loud and flashy. To achieve this type of email, simply craft a heartfelt message about your coming Black Friday sale, express gratitude to your customers for their support, and provide all the pertinent details about the upcoming sale. This approach when done right is powerful because it can create a sense of authenticity and connection with your audience.



As ecommerce trends continue to change year over year, email marketing remains a cornerstone for many brands on Shopify and across other platforms. With that said, as we approach Black Friday 2023, it may be to your benefit not to underestimate the power of tried-and-true email in boosting your sales during this year’s peak shopping season. For one, email campaigns get the word out and let your customers know that you’re having a sale, and secondly, you can use email campaigns to stir excitement and even offer up exclusive deals that will improve your flow of traffic during this year’s peak shopping season.

In this article, we've delved into eight distinct email marketing campaigns designed to make your Black Friday sale more engaging, effective, and even more successful. The approaches we covered go from simple and traditional to bold and impactful. Each one offers a unique way to connect with your audience and drive sales. Now, it’s up to you to choose which approach is the most appropriate one for your brand and its audience.

Don’t forget to announce your sales in advance! Happy selling.


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