Always up-to-date and on top of ecommerce trends, the Shopify App Store continues to publish new apps to help businesses get the functionality they need to run their online stores the way they want and need to.

There are thousands of apps available in the Shopify App Store today that can assist you with just about everything— from shipping and customer support to marketing and sales, apps that help you customize your store and do more with your online business.

In this article, we are going to go over the newly published apps available on the Shopify App Store in the summer of 2023, so you can navigate the new trends in Shopify and ecommerce. By exploring the recent advancements in ecommerce, you'll be better equipped to maneuver the latest trends that are shaping Shopify and the ecommerce landscape, keeping you on your toes and up to speed on how to manage a better ecommerce business.

Without further ado, here are the 12 apps that have freshly debuted on the Shopify App Store this summer 2023:


Have a question about Shopify and the best Shopify apps for your online store? Reach out to us for expert advice.


1. w | pay with Paypal

Price: Free

Launched: August 17, 2023

Overview: A hassle-free PayPal payment processing app, w | pay with PayPal is a breeze to set up and comes at an unbeatable price for merchants: it’s free. The app is fresh off the press, so it stands at zero reviews, much like the rest of the apps we will discuss here. But don’t let this deter you.

The app was developed by Wall AG, and it seamlessly integrates with the Shopify Admin, allowing customers to smoothly checkout with PayPal, one of the safest options for online customers. While there are many payment provider apps available on Shopify, w | pay with Paypal enhances your payment options. Its strong points lie in its easy and efficient integration. Not to mention that it enables your store to handle one of the most preferred and safest online payment methods, PayPal.

w | Pay with Paypal is free to download and use, gaining you unrestricted access to all the app’s functions.


2. Influencify

Price: Starts at $199/month

Launched: August 17, 2023

Overview: Influencer marketing has always been one of the most effective ways of getting your products out there and reaching a wider audience. But, it can be challenging to find the right influencer whose brand matches your own.

With Influencify, you get access to a wide range of social media influencers through their influencer marketing platform, built specifically for ecommerce. Starting at $199 per month, with a 14-day trial to kick things off, Influencify is “reinventing” influencer discovery by using the latest tech in Al, making it easy to find influencers with an audience who match your campaign goals. They have a database of over 34 million influencers whom you can potentially connect with to help you grow your brand and your bottom line. So, if you’re looking for influencers to help you reach your business goals and get your products out there, Influencify may be worth the shot.

Influencify offers three tiers of payments: Starter at $199/month, Business at $499/month, and Agency at $799/month.


3. Layout Genie

Price: Free Plan Available

Launched: August 18, 2023

Overview: Every brand and merchant on Shopify wants to customize the look and feel of their website—creating something that resonates with your brand and the soul of your business. With apps like Layout Genie, you get a go-to solution to effortlessly enhance the design of your store with customizable sections and more. The app was developed by Abloom AI, and it is tailored to empower Shopify business owners by granting them the ability to transform their store's layout without coding.

The app seamlessly integrates with the Shopify admin, and whether you are a coding pro or not, Layout Genie lets you easily modify text, change button attributes, and change colors with flexibility. With features like this intuitive Page Builder, you’ll also enjoy regular updates to theme sections from the app creators’ database. Layout Genie ensures your store's design stays fresh, engaging, and dynamic— just how you like it.

You can choose between the Free Plan or the Monthly Plan at $19/month (or $144/year with a 37% savings), offering unlimited sections, update features, and premium support.


4. LDT Gift Wrap & Options

Price: Free

Launched: August 18, 2023

Overview: Creating a personalized shopping or gift-giving experience is a sure way to increase customer satisfaction, and LDT Gift Wrap and Options is a new Shopify app that lets you add that much-needed personal touch that all customers can appreciate.

This new Shopify app, developed by LDT Soft, is the ultimate gifting solution that offers a range of options to elevate each customer's purchases. The app allows customers to choose from a variety of options to gift wrap items and to include heartfelt, personalized messages. You can even choose from a variety of gift sets, and schedule the delivery date so it's perfect for customers celebrating a special occasion.

Customers will love the personalized touch, helping you improve engagement and increase customer loyalty.

LDT Gift Wrap and Options is free to download and use, gaining you unrestricted access to all the app's functions.


5. Kristagram

Price: Free

Launched: August 16, 2023

Overview: Another app that helps you find and connect with the most well-suited social media influencers out there, Kristagram has an advantage over Influencify— in that it is free to download and use.

Kristagram is actually more than just a Shopify app, it's a platform in its own right, where users can connect with brands, influencers, and customers.

The developers of Kristagram, AppMixo®, understood the importance of word-of-mouth marketing and see influencer marketing as the clear modern manifestation of that traditional, older approach. This prompted its developers to go on a mission to create an extensive database of social media outstanding influencers.

Their directory could potentially help you connect and get in touch, facilitating meaningful collaborations and interactions based on shared interests and expertise.

The Kristagram app is free to download and use, gaining you unrestricted access to all the app's functions. You can also sign up to join the platform through their site.


6. Kintsugi

Price: Free

Launched: August 17, 2023

Overview: Operating your online business across a multi-state level can get overwhelming when dealing with local taxes. With Kinsugi, you can say goodbye to manually looking up tedious tax rules with the app's automated nexus tracking across all US states.

Kintsugi presents a hassle-free solution for tax tracking so that you can focus on what truly matters—growing your business.

The Kinsugi app calculates your total sales and transactions in every state and shows when you reach economic nexus, allowing you to save precious time and money. In other words, The Kintsugi app figures out how much you've sold and done business in each state. It tells you when you've done enough business in a state to have to pay taxes there. Kintsugi streamlines state taxes for you, so you’ll worry less about taxes and can enjoy the ease of doing business.

Kinsugi is free to download and use, gaining you unrestricted access to all the app’s functions.


7. Joovii Multi-Carrier Shipping

Price: Starts at $14.95/month

Launched: August 18, 2023

Overview: Simplify shipping with Joovii Multi-Carrier Shipping. This newly published Shopify App seamlessly integrates with multiple carrier services, streamlining your shipping process by allowing merchants to effortlessly book shipments with Sendle, My Post Business, eParcel, or Startrack directly within the Shopify admin.

That app features a shipping rate calculator, taking details from your customer's orders, like size and weight, and providing real-time quoting during checkout, and also auto-fills booking information. It's an overall comprehensive solution to shipment rate calculation and could save you time while ensuring accuracy in shipping fees.

The app costs $14.95/month, which is its all-inclusive plan. You can also enjoy their 30-day free trial to see if the app suits your online business’s needs.


8. IntelligenceBank Assets

Price: Free

Launched: August 16, 2023

Overview: Set to empower your online business, Intelligence Bank has published its own app on Shopify called IntelligencBank Assets app. IntelligenceBank developed this Shopify app to help marketing teams manage campaign production, approvals, digital assets, and brand governance.

This app's purpose is to streamline your asset management, collaborating seamlessly with IntelligenceBank, and allowing you to easily attach approved DAM assets to your Shopify products and variants directly.

The app uses the help of AI to simplify the authentication process, efficient asset access, and direct attachment, bridging the gap between asset management and product integration.

The IntelligenceBank Asset app is free to download and use, gaining you unrestricted access to all the app's functions.


9. GrowCom Google Analytics 4

Price: Free

Launched: August 15, 2023

Overview: Being able to track and monitor the behavior of your customers as they navigate your website and go through the conversion process can offer merchants a wealth of information, information that will help you improve how you run your business overall. The app was developed by GrowCommerce, with the intent of helping you easily and accurately track your site visitors’ behavior, with Google Analytics 4 via Google Tag Manager.

This GA4 app also automates ecommerce events and processes, like browsing product lists, adding items to carts, and completing checkouts. This helps you understand your user site behavior and marketing channel performance so that you can make better data-driven decisions for your Shopify business.

When it comes to owning an online business, analytics is everything in monitoring your site's performance and finding areas to improve.

GrowCom Google Analytics 4 is free to download and use, gaining you unrestricted access to all the app functions.


10. MagicStudio: AI Product Photos

Price: Free Plan Available

Launched: August 17, 2023

Overview: Many of the new additions to Shopify’s App Store include AI functions. Developed by aarzoo, Inc., MagicStudio is set to be a groundbreaking tool that harnesses AI to turn your product photos into something more extraordinary in minutes.

The app is supposed to do away with long and expensive photoshoots and Photoshop. With MagicStudio, you can start with any product image and transport your product into any setting you can imagine. It can help you edit backgrounds and help you incorporate different themes to match your brand or the shopping season, e.g., Christmas-themed product backgrounds. The app is going to revolutionize the quality and style of your product page, making everything look more harmonized and professional.

You can embrace the free plan with up to 40 image generations or go for the unlimited plan at $29.99 per month or $179.99 per year, giving you unrestricted access to photo generations, storage, styles, and resolutions.


11. Grammar—Content Assistant

Price: Free

Launched: August 18, 2023

OverviewWe all need a little help sometimes when it comes to grammar and in writing content for our websites and online stores, and an AI assistant or program can really help you recognize and correct the little mistakes we are bound to make now and again. Grammar—Content Assistant is a Shopify App that does just that.

The app assists you in checking and correcting the grammar, spelling, and punctuation of your store content. The app works across all store pages, correcting grammar mistakes in product titles and descriptions, email and SMS notifications, theme content, shop policies, navigations, collections, blogs, and articles. Overall, this AI-powered grammar-checking app on Shopify helps your shop appear more professional and polished and improves SEO as search engines are in favor of high-quality text.

Grammar—Content Assistant is free to download and use, gaining you unrestricted access to all the app’s functions.


12. GhostApps Social Sender

Price: Starts at $14.99/month

Launched: August 16, 2023

Overview: It's important to stay in touch with your customers to keep them coming back to your shop to get the latest deals and explore new launches. That’s what the new Shopify GhostApps Social Sender is for. Developed by GhostApps themselves, the app allows merchants to send marketing messages and promotional offers to their followers via Facebook and Instagram.

With this app, you can build up your subscriber list and send targeted messages directly to customers and potential customers alike. You’ll be able to reach an even wider audience and drive traffic, sales, and engagement by promoting your brand directly to your followers and online subscribers.

GhostApps Social Sender is priced at just $14.99 per month, but you can go for their 14-day free trial to start things off and see how the app performs with your brand.


Read about the 10 Best Shopify Apps to Help Your Ecommerce Store Grow to learn more about some of the best apps on Shopify.



Shopify offers a wide variety of premium and free applications that can expand the functionality of your store and improve your operations, so it's crucial to choose the best ones for your business.

In this article, we’ve presented 12 new app launches to the Shopify App Store platform released in the summer of 2023. The apps mentioned here feature several promising functions set to help you run a better online business overall. We encourage you to visit the Shopify App Store or our Shopify App Comparison tool to explore the brand new app releases and to check out some of Shopify’s most highly rated apps to discover functions you would like to integrate into your Shopify store as well.


Need help finding the best apps for your Shopify store? visit our Shopify App Comparison tool.


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At Ecommerce Pro, we help entrepreneurs and business owners build better and more successful Shopify businesses. Have a question or a project in mind? Get in touch with us today!