Migrating from Magento to Shopify Plus: 2025 Guide

Over the last few years, we’ve seen a big wave of brands—big and small—make the leap from Magento to Shopify or Shopify Plus. And we get it. As Shopify Partners and ecommerce consultants, we’ve handled dozens of migration projects at Ecommerce Pro, and migrating to Shopify Plus from Magento is by far one of the most requested.

The reasons? Magento 1 reached its end of life, and Magento 2 became more complex and expensive. Shopify, on the other hand, continues to hold the highest market share for ecommerce platforms in North America, and it’s growing precisely because of its pricing and its dedication to staying on the cutting edge of ecommerce technology. In other words, it just kept getting better. That’s the short version. But let’s talk about the realities of switching platforms—what it means for your data, your team, and your day-to-day operations—because switching platforms can feel overwhelming, but it doesn't have to be.

This guide is based on our experience working with brands across fashion, home, wellness, and everything in between. If you’re considering migrating from Magento to Shopify Plus, this is for you.

With our team of certified Shopify Plus Migration Experts on board, we ensure a smooth Magento to Shopify migration process, with little to no downtime.

Contact Ecommerce Pro —Shopify Plus Migration Agency today for a free quote on replatforming from Magento to Shopify.

Why So Many Brands Are Moving to Shopify

We’re starting by answering the “Whys” of why we are seeing many brands that are now migrating from Magento to Shopify Plus. We’ve worked with clients who were on Magento for years, and their reasons for switching often sound like this:

• “We’re tired of spending so much just to maintain our site.”
• “We want our team to be able to update content easily on their own.”
• “We’re scaling fast and need something that is better equipped to keep up with our growth.”

Sound familiar?
If so, you’re not alone. These challenges are common among brands on Magento, and they’re exactly why so many are now migrating to Shopify Plus. Let's talk about some of their differences.

Magento is an open-source, self-hosted platform, whereas Shopify is a fully hosted Saas platform, wherein Shopify handles updates, security, and uptime, so you won’t have to worry about those aspects. Magento is complex, highly developer-dependent, while Shopify was built with user-friendliness and fast deployment in mind. Overall, it’s best for non-technical teams and automation.

Shopify’s appeal lies in its low-maintenance nature, a killer app ecosystem, and rapid deployment capabilities. Shopify Plus, in particular, offers enough power for large catalogues, multi-region selling, and customizations, without Magento’s overhead.

Before You Start

Migrating to Shopify Plus from Magento is an opportunity to clean the house, meaning it can be more than just copying data over. Many brands take it as a chance to fix what’s not working, streamline operations, and set their businesses up for better optimization aimed at growth. That said, we always recommend starting with a clear plan.

At Ecommerce Pro, we often help clients migrate from Magento to Shopify Plus and redesign at the same time—but only when it makes sense. If your brand is due for a visual refresh, combining both efforts can save time and deliver a better result with one of Shopify’s premium themes or a bespoke solution. 

Other than that, here’s what we suggest before kicking off your migration:

• Define your non-negotiables. What features or workflows do you need in Shopify? Whatever you need, chances are, there’s a Shopify App for that.
• Clean your data. You don’t want to carry over years of outdated products or messy customer records. This is a chance to clean up.
• Work with an experienced team. A Shopify Partner who specializes in Shopify Plus migration (like us!) can help you sidestep common pitfalls and keep your project on track, with zero downtime.
• Set realistic expectations. Migrating from Magento to Shopify Plus takes at least a month, sometimes more. Give the process time for testing and adjustments, so you get the results you envisioned.

The bottom line here is that migrating to Shopify Plus from Magento starts with good planning. Get that part noted down, and everything else gets mapped out and easier.

Data Migration: Keep It Clean and Simple

Data migration sounds technical, but really, it’s more about getting organized.

Magento and Shopify structure data differently, so you’ll need to do a bit of translating. But if your data is clean and well-prepped, the process becomes a lot easier than you might think, especially since there are apps and processes in place that make migrating to Shopify Plus from Magento easier.

Here’s the basic idea, so you’ll know what to expect from moving data while migrating from Magento to Shopify Plus:

Customers

Migrating customers from Magento to Shopify can be simplified with the help of apps like Matrixify for a clean migration process.

Orders

Once your customers are in, their order history can follow. Apps like EZ Importer let you bring in past orders smoothly, especially useful if your support team needs access to customer history.

Products

Magento uses attributes, Shopify uses tags and metafields. It sounds like a big change, but it's more about naming things.
For example:

• Magento: Brand = Attribute
• Shopify: Brand = Tag (like “Brand: Nike”)

That’s it. You just need a consistent naming system, and it all falls into place.

Pro tip: This is a great time to tidy things up. Skip migrating outdated products or junk data—it’ll just slow you down later, and you should just cut out what you don’t need.

Shopify Variants vs. Magento Configurable Products

If your product catalog is complex (think color-size combos, bundles, grouped products), expect a bit of rework. However, you’ll find that when you migrate to Shopify Plus from Magento that Shopify variants are quite logical.

• Magento’s configurable products let you define layered variations.
• Shopify uses variants inside a single product.

Shopify: Variants

Let’s talk more about Shopify variants. In Shopify, that same t-shirt becomes one product with size and color as variants inside it. Variants can be size, color, and other attributes.

Here is an example of what that might look like:

Product: Men’s T-Shirt

Variants:

• S / Black
• M / Black
• L / Black
• S / White
• M / White
• L / White

This one item, with its variants, is managed from a single product page. Shopify’s approach may be different, but it’s something that can be quickly gotten used to once you or your team gets the hang of things.

SEO & URLs Changes

When migrating to Shopify Plus from Magento, your URL structure will change, but it’s another simple adjustment, as Magento and Shopify have different URL structures.

Shopify uses a standard format for URLs:

• yourdomain.com/products/product-name
• yourdomain.com/collections/collection-name

Unlike Magento, you won’t be able to fully customize these paths. But that doesn’t mean you’ll lose your SEO value.

Here’s how we ensure a smooth transition when migrating from Magento to Shopify Plus:

• Redirects first. We map your existing URLs to Shopify’s new format using 301 redirects.
• Internal link check. Menus, footer links, and cross-sell references get updated before launch.
• Structured data validation. We confirm all schema markup is in place and working using Google’s testing tools.

If you’ve invested years in building SEO, rest assured—it won’t go to waste after URLs are effectively redirected and updated. With the right steps, your visibility and rankings will carry over just fine.

Payments, International, and Wholesale

Payments

When migrating to Shopify Plus from Magento, most brands that eventually switch to Shopify Payments end up loving the simplicity. Moreover, Shopify Payments comes with no transaction fee, which is an undeniable bonus.

International Stores

Magento's multi-store feature is powerful. Shopify handles this via Shopify Markets, which allows you to expand across borders, selling to multiple markets on one single store. You can also have multiple storefronts,  which means more overhead, but also more flexibility with pricing, content, and tax settings.

Our go-to tools:

• Shopify Markets (if it fits your needs)
• Langify for translations
• Matrixify for store syncing

Wholesale

Shopify Plus offers merchants a Wholesale Channel. Shopify B2B has a suite of native features that allow you to sell business-to-business. It offers everything you need for B2B and more. Moreover, there are third-party apps you can install for added functionality

Post-Migration Optimization: What to Tackle After Launch

After a successful launch wherein you have finally completed the process of migrating to Shopify Plus from Magento—ideally with little to no downtime—know that post-launch tracking and optimization are still at hand. That’s right, post-launch is your opportunity to fine-tune the experience, improve conversions, and make sure everything is running as it should.

The job doesn’t end once you’ve finished migrating to Shopify Plus from Magento—in fact, this is where the real performance gains begin. Here’s what we typically focus on after migrating from Magento to Shopify Plus:

• Speed tests & performance optimization
  Shopify is fast, but your theme and app setup affect speed. We run post-launch audits to make adjustments, ensuring everything is optimized to run at lightning speed.
• Conversion Rate Optimization (CRO)
  Now that you’re live, it’s time to look at user behavior. We monitor heatmaps, click paths, and drop-off points to identify areas of friction in your shopping experience. After identifying drop-off points and areas of friction, we can optimize them for a smoother flow down the sales funnel.
• Email marketing & automations: Automation is key for many online businesses. Many opt to integrate platforms like Klaviyo to re-engage customers with better flows—abandoned carts, welcome series, post-purchase sequences, and more.
• Analytics and reporting setup: GA4, Shopify Analytics, and your CRM should all be tracking cleanly. We double-check event tagging, goal tracking, and attribution settings.
• Team Training & Documentation: Learning how to use a new platform takes time and guidance, and it's important to give your team the tools to succeed. We always include hands-on training so your team knows how to manage the new store with confidence.

Launching is just the start. The brands that grow the fastest are the ones that treat post-migration as a launchpad, not a finish line. Store audits and optimization should be done quarterly at the very least, and used as a regular checkpoint to refine performance.

At Ecommerce Pro, we offer ongoing Shopify store audits to help you identify growth opportunities and performance issues. Get in touch, and we’ll help you fine-tune your store for long-term success.

Migrate with the Experts: Ecommerce Pro

At Ecommerce Pro, we’ve helped dozens of brands migrate to Shopify and Shopify Plus from Magento. As a certified Shopify Partner and Shopify Plus Migration Agency, we specialize in seamless Magento to Shopify migration, allowing brands to experience new levels of growth and success.

From strategy and planning to design, data transfer, and post-launch support, we handle every part of the migration process with care. Our team ensures your store is optimized for performance from day one—whether you’re moving a large product catalog, setting up multiple international storefronts, or transitioning complex B2B workflows. With Ecommerce Pro, you get more than a migration—you get a partner focused on building a foundation for your store’s long-term success. Get in touch.

Final Thoughts: Grow With Shopify

Shopify and Magento are fundamentally different platforms, with each having its strengths and downsides—ultimately, you need to weigh the pros and cons of each to decide which one is best suited for your online business.

Migrating to Shopify Plus from Magento means embracing a platform designed for speed, scalability, and simplicity—one that continues to evolve with the needs of modern ecommerce.

If you’re thinking about making the switch, let’s talk. We’ve helped brands across industries migrate from Magento to Shopify Plus—and we’d be happy to guide you through it.

Need help with a Magento to Shopify migration? Contact Ecommerce Pro – We’ll give you a migration assessment and walk you through the next steps.

FAQs About Migrating from Magento to Shopify Plus

1. How long does it take to migrate from Magento to Shopify Plus?
Most migrations take between 4 to 12 weeks, depending on the size and complexity of your store, how much data needs to be transferred, and whether you’re redesigning as part of the process.

2. Will I lose my existing customer and order data?
No—your customer profiles, order history, and product catalog can all be migrated. Tools like Matrixify and EZ Importer help ensure your data stays intact during the migration.

3. Can I keep my current design when moving to Shopify Plus?
You can replicate the look and feel of your current store, but most merchants use migration as an opportunity to update their design using Shopify’s themes or a custom build.

4. Will my SEO rankings be affected?
URL structures will change, but with proper 301 redirects, internal link audits, and structured data validation, your SEO can be preserved. Many brands even see improvements after launch.

5. What happens to my third-party integrations?
You’ll likely need to replace some Magento-specific extensions with Shopify apps. Many popular tools have Shopify equivalents or offer direct integrations with Shopify Plus.

6. Can I manage multiple stores or regions with Shopify Plus?
Yes. Shopify Plus supports Shopify Markets and multiple storefronts to serve international customers with localized pricing, languages, and checkout experiences.

7. How much does it cost to migrate from Magento to Shopify Plus?
Cost varies based on your store’s complexity, redesign needs, and data volume. We offer Shopify migration assessments at Ecommerce Pro to provide a custom quote based on your business.