Top 30 Companies and Brands That Use Shopify Plus in 2025

What ecommerce platforms are the world’s biggest brands and enterprises using to run their online business? In the pursuit of finding the best option for your own business, you’ll find that few platforms have reshaped how brands grow like Shopify and Shopify Plus.

Today, over 4 million businesses in more than 175 countries run on Shopify, which includes iconic brands that trust it to handle millions of visitors and millions in annual revenue. Since 2006, Shopify has established a heavy-lifting reputation for itself as a powerful and flexible platform that supports brands of all sizes, including some of the world’s biggest, most recognisable brands.

In this article, we go over the top brands using Shopify in 2025, most of which are using Shopify Plus, Shopify’s enterprise-level solution, and how they use it to scale, innovate, and stay ahead. Now, here’s a closer look at 30 big brands using Shopify Plus in 2025, and what their stories teach us about modern ecommerce.

Ready to find the right ecommerce platform for your brand? Discover how the world’s biggest names are scaling with Shopify Plus and learn how you can too. Speak to a Shopify Plus Expert Now! 

1. Gymshark

Industry: Fitness Apparel

Started by a 19-year-old in his parents’ garage, Gymshark became a multi-million-dollar brand in less than a decade and a sportswear favorite among athletes and sports enthusiasts.

Gymshark didn't start on Shopify, but they made the switch once their old Magento site crashed during a massive sale event. This incident cost them revenue, and they decided to move to a more reliable platform. They made the switch to Shopify Plus for stability and scalability, and they haven’t looked back since. 

Shopify is known to handle huge flash sale traffic, handling Gymshark’s massive sale events without breaking a sweat. Since they operate mostly online with an international clientele, the brand was able to customize storefronts for local markets and integrate seamlessly with their expansive network of influencer marketing.

If your brand relies on viral drops and spikes in traffic, Shopify Plus provides the muscle to keep you online and running 24/7.

2. Kylie Cosmetics

Industry: Makeup and Skincare

Kylie Cosmetics is one of the world’s most famous direct-to-consumer beauty brands, founded in 2015. The brand made headlines when it hit over $420 million in sales in just its first 18 months — proof that social media hype, influencer power, and the right ecommerce tech can build an empire overnight.

From day one, they needed a site that could keep up with the hype they generate and survive the tidal wave of traffic every time a new product drop happened. They chose Shopify Plus for its ability to handle sudden traffic spikes, lightning-fast checkout speeds, and security for processing thousands of transactions per minute.

If your business is built on hype, influencer marketing, or viral product drops, Shopify Plus proves itself the ultimate growth engine for high-demand launches.

3. Allbirds

Industry: Eco-Friendly Footwear

Allbirds is best known for its minimalist sneakers made from eco-friendly materials like tree fiber. The brand quickly grew from a niche startup into a global brand by marketing shoes they dubbed “miraculously comfortable” and eco-friendly, a better alternative for the planet.

Allbirds chose Shopify Plus to support its rapid growth and international expansion. With customers around the world, the company needed a platform that could handle multiple global expansions. Shopify Plus provides the backbone for their online store and also connects seamlessly to their physical retail locations, keeping inventory and customer data in sync.

For brands that need to scale globally, Allbirds shows how Shopify Plus can help you maintain a simple operation that works for your brand and your international customer base.

4. Heinz

Industry: Food

Heinz has been one of the world’s most recognizable food brands. They migrated to Shopify Plus after consumer behavior changed during the pandemic. With restaurants closed and grocery stores disrupted, Heinz UK needed a way to deliver staples like baked beans and ketchup directly to households — fast.

Using Shopify Plus, Heinz launched its direct-to-consumer (DTC) store. The new online shop offered Heinz products shipped straight to customers’ doors. Shopify’s easy integration with logistics partners and secure checkout made it simple for Heinz to reach families quickly and reliably.

For brands like Heinz, this is proof that even a century-old company can launch a DTC channel almost overnight with the right tech backing them up.

5. Red Bull

Industry: Energy Drinks & Lifestyle

Red Bull isn’t just an energy drink; it’s an entire lifestyle brand and brand associated with extreme sports. They have millions of loyal fans worldwide, and they have a thriving online presence with a store for merch, athlete collabs, and limited-edition gear tied to their event and sports culture.

To handle this side of the business, Red Bull uses Shopify Plus. The platform gives them a bold, custom storefront design that matches the brand’s high-energy persona. Shopify’s infrastructure also makes it easy for Red Bull to fulfill orders globally and run special releases without technical fallout.

For lifestyle brands with passionate communities, Red Bull shows how Shopify Plus can turn brand fandom into a reliable stream of direct sales.

6. Tesla

Industry: Automotive & Lifestyle

While Tesla’s main business of selling electric vehicles runs its own direct sales, it uses a Shopify Plus website to run its lifestyle and merchandise store. This separate online shop sells Tesla-branded apparel, hats, mugs, and accessories for fans and car owners alike.

Tesla chose Shopify Plus because they needed a store that could match their minimalist brand design, deliver a smooth mobile experience, and handle global orders for products like charger cables.

For brands with multiple product lines or a strong fan following, Tesla proves Shopify Plus is an easy way to spin up a lifestyle store alongside its core business.

7. Sephora

Industry: Beauty Retail

Sephora, one of the world's biggest and most prolific beauty retailers, known for its massive product selection and loyal customer base, uses Shopify Plus to power its busy operations. While they do have many physical stores worldwide, Sephora’s online stores attract waves of online shoppers.

Shopify Plus gives Sephora the flexibility to launch limited-edition collections, region-specific stores, or temporary online events quickly, without relying on its larger, more complex core ecommerce system. This lets the brand test new products, partnerships, or marketing ideas in specific markets with minimal risk and fast turnaround.

For big retailers that want to experiment, Sephora shows how Shopify Plus can run agile side projects while keeping the main operation separate and stable.

8. Staples Canada

Industry: Office Supplies & Services

Staples Canada, an office supplies and services store, modernized how it sells office supplies and custom services online with Shopify Plus. They expanded their traditional retail business into an ecommerce one that serves both everyday shoppers and businesses.

With Shopify Plus, Staples Canada runs a store that handles custom orders, bulk purchases, and even special B2B programs with a separate “For Business” page that helps them connect with businesses in need of bulk orders. — all while connecting with their logistics partners for fast, reliable delivery.

For large retailers in traditional industries, Shopify Plus proves that they can handle custom workflows and large catalogues while keeping online shopping simple for customers.

 

9. Nestlé

Industry: Food & Beverage

Nestlé, a massive food and beverage company, one of the world’s biggest in the world, uses Shopify Plus to run special direct-to-consumer (DTC) initiatives. While most of Nestlé’s sales come from grocery stores, their Shopify-powered sites enable them to connect directly with consumers for things like limited-edition flavors, personalized products, or promoting and letting consumers know about their initiatives.

With Shopify Plus, Nestlé can launch niche sites fast, without disrupting its massive core supply chain or investing in a heavy custom build. For large legacy companies like Nestlé, Shopify Plus can help them stay fresh by experimenting with small, high-impact DTC projects.

10. Fashion Nova

Industry: Fast Fashion

Fashion Nova is one of the biggest names to come out of fast fashion, and they mostly operate online, with a few physical retail locations. They're known for their ultra-trendy styles and pumping out new designs with lightning-fast production and online drops. Its entire business model depends on moving quickly, and that includes its online store.

Fashion Nova uses Shopify Plus to handle hundreds of new product launches every week and keep up with viral demand. Shopify’s robust infrastructure makes sure the site stays fast and responsive during big sales and promotions, even when thousands of visitors hit the store at once.

11. Rebecca Minkoff

Industry: Fashion & Accessories

Rebecca Minkoff is a brand known for its accessible, yet luxury-quality handbags and ready-to-wear fashion. The brand wanted to blend its online and in-store experiences in ways that felt modern and seamless for its shoppers.

Rebecca Minkoff uses Shopify Plus to power its online store while supporting innovations like in-store tech POS systems, which keep inventory synced and let customers shop seamlessly whether they’re online or walking into one of the brand’s flagship locations.

For premium fashion brands looking for an omnichannel shopping experience, Shopify Plus has perfected the seamless shopping experience, whether in-store or online.

12. Staples (US)

Industry: Office Supplies & Retail

Staples US, like its Canadian counterpart, taps Shopify Plus for modernizing its business through a vibrant online presence and special projects outside its main retail website. This includes microstores for seasonal promotions, regional campaigns, or partnerships that need a fast launch and reliable checkout.

Shopify Plus lets Staples spin up new storefronts quickly, test limited-time bundles, or serve specific markets without heavy development costs. The stores integrate with existing logistics and handle bulk orders or custom printing programs with ease.

For large chains, Staples shows how Shopify Plus can be a sandbox for side projects while the core business runs separately.

13. JB Hi-Fi

Industry: Electronics & Appliances

JB Hi-Fi is Australia's home entertainment retailer, powering its online presence through Shopify Plus. They’re known for running special online campaigns and for having high-traffic sales events — like Black Friday or Boxing Day — wherein Shopify Plus handles the rush without breaking a sweat.

Shopify’s infrastructure helps JB Hi-Fi manage those large spikes in traffic during big promotions without crashes or errors. For high-volume retailers, JB Hi-Fi shows how Shopify Plus can handle event-based demand without slowing down.

14. Budweiser

Industry: Beverage & Lifestyle

Budweiser doesn’t just sell beer — it also sells branded gear and fan merch, like t-shirts and hats, and special sports-themed collections through an official online shop powered by Shopify Plus. This side of the business lets Budweiser connect directly with loyal customers and expand its brand beyond just the drinks aisle.

Shopify Plus makes it easy for Budweiser to run a diverse product lineup, with limited-edition drops, sports tie-ins, and seasonal collections, all with fast, secure checkout and worldwide shipping.

15. MVMT

Industry: Watches & Accessories

MVMT is an online watches and accessories brand that built its business selling affordable, stylish watches directly to consumers online. They also have a stylish eyewear and jewelry collection that's growing in popularity. The brand relies heavily on influencer marketing and social media ads to drive traffic to its online store, which is why site performance is crucial.

MVMT chose Shopify Plus for its ability to handle sudden traffic spikes and manage global orders smoothly with a small in-house team. The platform supports cross-border sales and mobile-first design, which is key for its young, mobile-savvy audience who discover the brand on social media.

 

16. Leesa

Industry: Mattresses & Home Goods

Leesa is a mattress company from the US, sells mattresses directly to consumers— an industry that relies on trust, smooth checkout, and excellent post-purchase service.

Leesa uses Shopify Plus to run its online store, handle custom configurations, and manage big-ticket transactions. Shopify’s secure checkout and flexible backend let Leesa bundle products like pillows or bed frames and run promotions easily.

Leesa isn’t the only mattress and homeware store on Shopify, and is a top pick for brands in the industry. For high-value purchases, Leesa proves Shopify Plus can handle larger orders while giving shoppers a smooth, reassuring buying experience that they can instantly trust.

17. Hasbro

Industry: Toys & Collectibles

Hasbro is a toy and collectibles company that runs DTC sites for its highly popular toy lines using Shopify Plus. This helps the company reach its global fans directly with exclusive merch, limited-run products, and pre-orders.

Shopify makes it simple for Hasbro to launch special collections and events with their brand and movie partnerships, so they can experiment with direct sales and collector-only drops while keeping the main business model intact. For big entertainment brands, like Hasbro, having a powerful online presence has built deeper fan connections through their direct sales channels.

18. Huel

Industry: Nutrition & Meal Replacements

Huel is a popular nutritional supplement brand selling ready-to-drink meals, powders, and bars perfect for busy and health-conscious consumers. The company relies on a direct-to-consumer model and subscription services for most of its global sales, which means its online store has to handle subscription orders, repeat purchases, and global fulfillment, and it does so with ease.

Shopify Plus makes running the Huel online store simple for the brand and for customers, enabling them to run recurring subscriptions, manage their accounts, and reorder products in just a few clicks. On the backend, Shopify’s secure system handles payments, shipping integrations, and global tax compliance without slowing down Huel’s momentum.

19. Skims

Industry: Shapewear & Apparel

Founded by Kim Kardashian, Skims has become the fastest-growing DTC fashion brand in selling shapewear and loungewear for its modern audience. The brand is known for its viral product drops that sell out in minutes and for the constant buzz driven by celebrity and influencer marketing on social.

Skims runs its ecommerce operations on Shopify Plus, with its seamless handling of traffic spikes during new collection launches. For any fashion brand with high demand and viral marketing, Skims shows how Shopify Plus makes hype drops and global sales simple to manage.

20. Decathlon

Industry: Sports & Outdoor Retail

Decathlon is one of Europe’s biggest sports retailers. While most sales still happen in its physical stores, Decathlon uses Shopify Plus for its online operations and regional DTC launches, wherein they also test micro-brands or niche outdoor gear lines.

They have a fast website with a megamenu and design that fits the brand’s aesthetic nicely, and for big retailers, Decathlon shows how Shopify Plus is a smart tool for big brands to sell online and test new ideas or serve unique customer segments.

21. Glossier

Industry: Beauty & Skincare

Glossier rocked the beauty world when it came out, quickly gaining cult-status as an emerging beauty brand. From the start, the brand leaned into social media, content, and sleek digital experiences to drive growth, building its empire by listening to its community and delivering minimalist products that customers asked for. 

They chose Shopify Plus to power their online store and support their expanding product lines across multiple regions. Shopify Plus gives Glossier the freedom to scale globally, support mobile-first shopping, and handle high volumes during limited-edition launches.

For brands built around digital-native customers, Glossier proves that Shopify Plus can deliver the clean design and back-end power needed to scale fast.

22. Netflix Shop

Industry: Entertainment & Merchandising

The world’s biggest streaming platform doesn’t just create binge-worthy shows — it also sells exclusive merch. Netflix Shop runs on Shopify Plus and powers the sale of branded apparel, collectibles, and limited-edition collabs with designers and artists.

Shopify Plus allows Netflix to easily update its storefront with collections timed with show premieres and manage global fulfillment across an avid fan base that wants to get their hands on exclusive merch from their favorite Netflix shows and movies.

For entertainment brands, Netflix demonstrates how Shopify Plus can extend the life of your content with a seamless, highly flexible merch experience.

23. Rothy’s

Industry: Eco-friendly Footwear & Accessories

Rothy’s is an eco-friendly footwear brand known for its machine-washable shoes and bags made from recycled materials. The brand is known to be a successful Shopify merchant, and it grew rapidly thanks to word of mouth, influencer reviews, and its DTC model.

Rothy’s runs on Shopify Plus to support its growing customer base, manage global inventory, and create a shopping experience that feels as clean and intentional just like the brand itself. See it for yourself, they have a super-sleek website that draws visitors into staying on their site longer.

For mission-driven fashion brands like Rothy,  Shopify Plus makes it possible to grow while staying true to your roots.

24. Lindt

Industry: Premium Chocolate & Gifting

Lindt is a Swiss chocolate company that is a household name, and they’ve been using Shopify Plus to support their online chocolate shop, which caters to seasonal buyers looking for luxury gift boxes, personalized options, and special holiday promotions.

With Shopify Plus, Lindt can run regional storefronts in multiple languages and currencies, handle high seasonal demand, offer beautifully branded shopping experiences, and exclusive online bundles.

For brands in the gifting or seasonal product space, Lindt demonstrates how Shopify Plus can support global commerce while delivering the premium, tailored experience customers expect from a gourmet chocolate brand like Lindt.

25. Figs

Industry: Medical Uniforms & Apparel 

Figs reinvented medical scrubs by making them stylish, functional, and comfortable with  Technical Comfort™ material. They built their brand on a DTC model, and Figs exploded in popularity among healthcare workers and professionals who loved the brand’s take on making their everyday on-the-job wear look modern and stylish.

Figs relies on Shopify Plus to keep up with demand, especially during product drops and high-traffic campaigns. The platform’s infrastructure allows them to manage inventory, ship globally, and offer promotions without technical issues.

Shopify Plus was the perfect choice for Figs, who have a niche audience that loves its product offerings.

26. Gatorade

Industry: Sports & Nutrition

Gatorade, a global leader in sports drinks, uses Shopify Plus to run its official online store, selling merch, other branded gear, and product bundles directly to athletes and to fans of the Gatorade brand and drinks lineup.

While the core beverage business operates quite successfully through traditional retail, Gatorade’s Shopify Plus store allows it to experiment with DTC sales, influencer campaigns, and limited-edition collections outside of its usual channels.

27. Waterdrop

Industry: Wellness & Hydration

Waterdrop came into the market with the idea of selling enriched water with natural fruits and plant extracts packed into hydration cubes and sleek water bottles. They aimed to appeal to health-conscious consumers who wanted to drink more water, but with a tastier, healthier twist. So, with a growing international audience and recurring order needs, they needed a platform that could support both one-time and subscription purchases.

Today, Shopify Plus powers Waterdrop’s global ecommerce business. They run country-specific storefronts, manage subscriptions, and deliver a smooth checkout process that keeps customers coming back for more.

For wellness brands with a business built on subscription models, Shopify Plus handles recurrent subscription plans seamlessly and global growth effortlessly.

28. Crate & Barrel

Industry: Home & Lifestyle

Crate & Barrel is an aesthetic home and lifestyle brand that sells furniture and home accessories. They run their main site on custom infrastructure but leverage Shopify Plus for region-specific locations, like their Singapore store. They did this after the pandemic hit as a way to increase their sales regionally, while maintaining a seamless, premium shopping experience that aligns with their global brand standards.

With Shopify Plus, Crate & Barrel adapted to the needs of the local markets, tested new strategies, and delivered a smooth shopping experience without the complexity of a full-scale rebuild.

29. Bang & Olufsen

Industry: Audio & Electronics

Bang & Olufsen, the iconic and innovative Danish luxury audio brand, is known for its high-end speakers, headphones, and sound systems that blend cutting-edge tech with really sleek designs. As part of their global DTC expansion strategy, they turned to Shopify Plus to power regional online stores and drive direct sales in key markets.

The brand needed an ecommerce platform that could match its premium identity while delivering performance across regions, and Shopify Plus was the perfect choice, giving Bang & Olufsen the flexibility to create visually striking storefronts, manage global logistics, and maintain high performance across mobile and desktop.

30. Crocs

Industry: Footwear & Fashion

Crocs, while sometimes controversial, is a streetwear icon of a brand with bold designs and colorways for footwear and accessories. The brand embraced ecommerce in a big way, using Shopify Plus to power its online store.

With Shopify Plus, Crocs handles viral launches, international expansion, and high-demand product drops that routinely sell out. The platform’s ability to scale with demand means the brand doesn’t miss a beat, whether it's launching a collaboration with a pop star or running a seasonal sale.

Ready to Join the Ranks?

These thirty brands, from sportswear, makeup to toys, and beer, prove Shopify Plus can do it all as a powerful, enterprise-ready platform that’s fast, secure, and endlessly customizable. If your brand wants to scale, launch globally, test new ideas, or stay nimble, Shopify Plus is worth serious consideration.

Ready to join the ranks? Whether you’re scaling a fresh DTC idea or expanding a legacy brand, Shopify and Shopify Plus can help you sell more, stay agile, and keep your customers loyal.

Migrate to Shopify Plus with the Experts. Contact Ecommerce Pro for a free assessment and quote.