Shopify Growing Niche Report: What to Sell Online in 2026

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Ecommerce continues to expand its horizons, and 2026 is just as good a year to enter into online business, or to begin a brand new venture. While it may sometimes seem like finding your place in ecommerce, especially lucrative ecommerce, can be difficult, the trick is to find your opportunity in unsaturated niches. In 2026, the strongest new Shopify stores will be built around specialized or early-stage niches, where market demand is rising but competition has not yet caught up. And when it does catch up, you’ll already have your brand’s roots planted firmly.

Staying tuned into the shifts in customer behaviour and consumer culture will allow you to spot the coming trends for what to sell online on Shopify in 2026.  Trends like an increasingly health-conscious population, the normalization of AI in daily life, and global lifestyle changes are creating “micro-markets” that are both profitable and overlooked. This report breaks down the emerging niches for 2026 and why they represent high-potential entry points for new Shopify entrepreneurs.

This 2026 Shopify niche report by Ecommerce Pro breaks down the emerging niches for the year and why they represent high-potential entry points for new Shopify entrepreneurs.

Ecommerce Pro Tip: Track growing ecommerce trends with Google Trends.

Ready to launch your Shopify store in 2026? Ecommerce Pro, a certified Shopify Experts agency, handles your store setup with precision, so you can start selling right away. Get a free quote.

Growing Shopify Niches: What to Sell on Shopify 2026

Below are the 25 niches that stand out for low competition and strong projected growth, accompanied by a list of associated products to sell online on Shopify in 2026: 

1. Sleep Aids & Accessories

Everyone needs sleep, but many people suffer from sleep disorders, a problem that a brand can try to solve. Recently, there has been a surge in sleep-related supplements, but this niche, while still underserved, focuses not on supplements but on gear that helps users achieve a better night's sleep.  Sleep has shifted from a wellness buzzword to a full consumer category, and in 2026, people are investing in sleep-enhancing devices, comfort accessories, and micro-optimizations for sleep and wellness.

Why it’s growing: Rising diagnoses of sleep disorders, remote workers prioritizing recovery, and increased spending on health optimization overall.

Products to sell online:

• Temperature-regulating pillowcases
• White noise machines
• Sleep-friendly lighting devices
• Weighted wraps
• Weighted eye masks
• Accupressure mats
• Sleep travel kits
• Anti-blue-light window films

2. Pet Wellness Tech

Pet ownership is on the rise, with more than 94 million U.S. households owning at least one pet. This drives a continuously evolving pet-related market, one that is now going beyond specialized foods, treats, and toys.

In 2026, we’re seeing a significant rise in tech-driven wellness solutions for animals. Today, pets have taken on the role of family members, and owners are investing in products that monitor, enhance, and support their pets’ overall well-being. This niche is still early-stage and growing. Pet tech has grown in visibility, and many subcategories, like mobility tools, home wellness devices, and smart hydration, remain underserved and full of opportunity for new Shopify brands. There is a lot of room for innovation still to be had in this niche.

Why it’s growing: There is a cultural shift toward “pet parenting,” which means an increase in spending from millennials and Gen Z, who are now also adopting health-tracking and wellness technology for their pets.

Products to sell online:

• Smart hydration devices
• Pet anxiety-reduction
• Portable grooming
• Joint-support tools for aging pets
• Talking/ training buttons

3. Home Office Micro-Upgrades

Plenty of people still work at home or maintain a home office/workspace, but they aren’t investing in full home-office overhauls as much. Instead, they are buying compact accessories and investing in small, affordable upgrades that make daily work more comfortable and productive.

Hybrid work has settled into long-term normalcy, and consumers are seeking subtle optimizations rather than large furniture purchases. This niche is still wide open for innovation, with strong demand driven by workers who want practical enhancements that fit small spaces and budgets.

Why it’s growing: Hybrid work is stabilizing, and ergonomics and optimizations for at-home workspaces are now a priority rather than a luxury. Consumers prefer small, functional improvements over expensive furniture, and they’re willing to try innovations that make work-from-home more comfortable.

Products to sell online:

• Under-desk footrests
• Cable-management systems
• Monitor-light bars
• Wrist-support tools
• Desk-organization and micro-solutions

4. Skincare Essentials Innovation

Skincare has been largely driven by trends, like K-beauty and clean beauty, with a growing shift toward science-backed, repair-focused formulas that actively support the skin’s natural regeneration cycle and the skin barrier.

This niche goes deeper than hydration or anti-aging; it centers on long-term skin resilience, cellular renewal, and barrier restoration. Today’s consumers excel at research and self-education; they are more results-oriented than ever, fueling the demand for products rooted in dermatological research and gentle actives. The skincare essentials and innovation momentum are high, and are still underdeveloped in mainstream ecommerce, offering strong differentiation for new Shopify brands.

Why it’s growing: Increased awareness of barrier repair, growing interest in peptides, enzymes, and microbiome health, and younger audiences investing earlier in preventive care.

Products to sell online:

• Barrier-repair creams
• PDRN creams
• Enzyme masks
• Fermented actives
• Sun-damage repair kits
• Micro-needling at home kits
• Microneedling in a bottle

5. Specialized Travel Accessories

Travel is on a full rebound, and the modern traveler isn’t looking for generic luggage or roughing it up over a long-haul flight. Instead, they’re looking for hyper-specific, problem-solving accessories tailored to niche travel styles, comfort, and safety needs. From solo adventurers to remote workers or digital nomads, consumers want compact, functional tools that make travel smoother, safer, and more efficient. This niche is still growing, leaving so much room for brands that focus on functional, experience-enhancing gear rather than the usual overcrowded product categories.

Why it’s growing: This niche is driven by the rise of solo female travel, increasing remote-work mobility, and a stronger emphasis on personal safety, comfort in transit, and convenience.

Products to sell online:

• Compact hygiene kits
• Travel-friendly organizational tools
• Anti-theft accessories
• Travel sleep gear and accessories
• Small-space laundry solutions

6. Cotton Activewear

As consumers become more educated about fabrics and the effect that microplastics have on hormone health, many are beginning to ditch their nylon and polyester activewear, favoring cotton alternatives.

Cotton-based performance apparel is still a new and emerging niche, fueled largely by social media and brands bringing to light the potential harmful effects of having petroleum-based products as active wear. Cotton activewear is positioned as comfortable, skin-friendly, and better for everyday movement than traditional polyester blends. This niche appeals especially to wellness-focused shoppers. Despite its growing appeal, cotton activewear remains largely underrepresented, especially among major athleisure brands! This creates strong opportunities for new brands trying to tap into that online and social media-driven market.

Why it’s growing: There is an increased sensitivity and consciousness to the negative effects of synthetic fabrics on one’s health, and a rising demand for breathable and skin-friendly materials.

Products to sell online:

• Organic cotton leggings
• Breathable cotton workout tops
• Cotton-blend sports bras
• Everyday cotton athleisure sets

7. Medical-Grade Skincare Devices

What was once largely limited to the dermatology clinic or certain spas, professional-level skincare can now be had at home, with consumers becoming more confident in using tech or medical-grade skincare devices designed for home use.

As non-invasive treatments with little to no downtime are rising in popularity, LED masks or full-body panels have become a little more accessible. This category remains highly scalable for new Shopify brands due to strong demand and relatively limited competition outside major beauty retailers. Medical-grade skincare devices may still be in their early adoption stage, as consumer interest in products like red light therapy and at-home microneedling sets grows.

Why it’s growing: Aesthetic clinics can be very expensive and less accessible to the average consumer. Consumers want professional-grade results on their own terms, and non-invasive treatments at home are becoming the preferred approach.

Products to sell online:

• Microcurrent devices,
• LED therapy tools
• Portable skin-lifting tools
• Advanced exfoliation devices
  

8. Plant-Based Protein Shakes

Plant-based nutrition continues to move from trend to lifestyle, and protein shakes are a part of that shift. The great thing about this niche is that it doesn’t just cater to vegetarians or vegans alone; it also caters to those with food intolerances and a large segment of the health-conscious consumer who is trying to eat more plant-based meals. More consumers are reducing dairy, artificial ingredients, and looking for a daily, clean supplement—like a plant-based protein shake or meal replacement.

Despite growing demand, the market has plenty of space for new flavors or new “superfood” ingredients, and specialized blends made for single-serving convenience.

Why it’s growing: There is an increased interest in clean and transparent label nutrition, widespread dairy sensitivity, and rising demand for sustainable, plant-powered health products.

Products to sell online:

• Single-serve plant protein sachets or tubs
• Functional blends (sleep, focus, recovery)
• Allergen-free protein powders
• Plant-based smoothie booster kits

9. Lifestyle Products for Seniors

The senior market is no longer limited to basic healthcare or mobility aids; what’s more, the growing senior market of today is actually tech-savvy. These older adults are active and style-conscious, seeking modern, functional products that support their independence.

From kitchen tools to footwear, this niche focuses on practicality without sacrificing aesthetics, targeting seniors who value comfort and design. This market segment is growing, and they do have the spending power; however, this demographic remains underrepresented in ecommerce, creating an overlooked yet significant opportunity for Shopify brands to cater to the aging-well lifestyle.

Why it’s growing: the global population is aging, seniors with disposable income, and the rise of “aging well” lifestyle content is driving aspirational and practical purchases.

Products to sell online:

• Mobility accessories that don’t look medical
• Grooming kits
• Comfort-oriented footwear upgrades
• Large-print productivity tools
• Ergonomic kitchen tools

10. Men’s Grooming Devices

Men’s personal care is evolving from basic razors and deodorant to curated, all-in-one grooming experiences, an experience that fits neatly into a man’s self-care routine. Today’s male consumers want convenience, quality, and style in products that simplify daily routines while delivering results based on their individual concerns. This niche includes premium, thoughtfully designed kits that cover shaving, skincare, hair care, and beard maintenance. Basically, an all-in-one package that men tend to gravitate to because of practicality and convenience.

Despite growing awareness of men’s self-care, many subcategories remain underserved, offering a strong entry point for new Shopify brands targeting modern male consumers.

Why it’s growing: Rising interest in male self-care, increased spending on personal grooming, and the popularity of curated, all-in-one solutions.

Products to sell online:

• Beard grooming kits
• Shaving sets with natural or premium ingredients
• Skincare kits tailored for men
• Travel-friendly grooming sets

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11. Home Storage Solutions

Home storage solutions are a growing segment because consumers are increasingly looking for clever, compact solutions that maximize space and avoid having the clutter take over their limited space.

Many individuals and families live in small apartments, so instead of large furniture or bulky storage units, shoppers want modular, minimalist storage solutions that make everyday organization effortless, allowing consumers to come home to an organized space. This niche is still overlooked by major home brands, and there is still plenty of room for storage-related innovations to enter the market, making it the perfect opportunity for Shopify stores to offer storage solutions for modern, urban life.

Why it’s growing: Smaller apartments, a surge in interest around organization content, and the steadiness of the minimalist lifestyle trend are driving the need for better storage solutions.

Products to sell online:

• Drawer micro-dividers
• Slim kitchen organizers
• Travel-compatible storage tools
• Under-bed modular organizers
• Custom furniture
  

12. Micro-Hobby Kits

Hobbies are an important part of general well-being, serving as a space outside of work and daily responsibilities. For many, hobbies provide stress relief, personal satisfaction, and quick bursts of creativity.

Micro-hobby kits allow people to explore new skills without committing to expensive equipment or large spaces, because, let’s face it, hobbies cost money much of the time. Despite a growing demand, this niche still leaves lots of room for Shopify brands to come in and provide thoughtfully curated hobby kits for people to try. The options are nearly endless.

Why it’s growing: Burnout culture is driving the search for relaxing activities, more time spent at home, and fast-moving social media trend cycles.

Products to sell online:

• Mini pottery kits
• Knitting kits
• Cross stitch kits
• Candle-making sets
• Specialty painting kits
• Micro gardening tools & seeds
• Home cafe kits

13. Smart Safety Devices

The demand for modern safety devices is on the rise, mainly because of urban living and the rise of solo traveling. Consumers want sleek, portable safety solutions that are smart, subtle, and stylish, tools that protect without being bulky, obvious, or intrusive. Shoppers want devices that integrate seamlessly into daily life while providing real security.

This niche is another one of those with lots of room for innovation, and it’s largely still underdeveloped in mainstream ecommerce, creating opportunities for brands to offer functional, design-forward personal safety products that consumers can use to secure their dwellings or their things when they travel.

Why it’s growing: Rising numbers of solo travelers, increased urban living, and heightened awareness of personal safety.

Products:

• Discreet smart alarms
• Portable door locks
• RFID-blocking tools
• Travel safety keychains

14. Health Tracking Devices 

More people around the world are using some form of health tracking app or device daily, but there is still a gap between the potential variety of physical tools for digital tracking. After all, not everyone wants to wear a thick fitness watch, while others may want a more extensive selection of fitness metrics to track.

Shoppers are looking for products that integrate seamlessly with their routines, tools that not just track calories burned, but also hydration, blood oxygen levels, sleep, temperature recovery, and they want devices that help reinforce good habits. There is terrain in this niche that is still largely underexplored, allowing Shopify brands to provide thoughtful solutions to bridge technology with everyday wellness practices.

Why it’s growing: The rise of quantified-self culture, higher gym attendance, and widespread adoption of wearable tech drive the need for more innovation in the health tracking market.

Products to sell online:

• Habit-tracking notebooks
• Fitness gear integrated with wearables
• Hydration tracking tools
• Recovery accessories
• Fitness bands, watches, or rings

15. Biohacking & Recovery 

What once was a relatively new buzzword and practice for those with the right resources, biohacking is slowly entering the market for a wider consumer base. Wellness enthusiasts and performance-focused consumers are increasingly investing in tools that help optimize recovery, energy, and overall health. These devices let users bring cutting-edge recovery methods, which were once limited to professional athletes or expensive clinics, into the home. From targeted muscle therapy to infrared panels, this niche blends science, convenience, and lifestyle optimization. With the rising awareness and still early adaptation of biohacking tools for the average consumer to use at home, Shopify brands have a chance to offer specialized, high-tech solutions to what is a fast-growing audience.

Why it’s growing: there is a rising interest in personal biohacking, increasing adaptation of at-home wellness devices, and a growing focus on recovery and performance optimization.

Products to sell online:
• Percussive therapy devices
• At-home cryotherapy tools
• Infrared recovery panels
• Wearable recovery monitor

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16. Cognitive Support Mushrooms

A relatively new and growing niche in the health and wellness space is mushrooms or fungi. Functional mushrooms, especially lion’s mane and reishi, are gaining attention for their powerful effects in supporting cognitive performance, memory, mental clarity, mood support, and the immune system overall. 

The popularity of these health-boosting mushrooms coincides with growing interest in plant-based wellness and even the aforementioned biohacking, as health-conscious individuals seek more natural ways to boost their health and wellbeing through a more natural approach.

Why it’s growing: People are becoming increasingly aware of the research done and positive findings related to certain mushrooms. Nootropics' benefits in mental wellness focus, coupled with their clean-label ingredients, make it highly attractive to health-conscious consumers.

Products to sell online:

• Lion’s mane capsules or powders
• Mushroom coffee blends
• Reishi immune support tinctures
• Functional mushroom snack bars

17. Eco Cleaning Products

The awareness of toxic cleaning ingredients and their negative effects on one’s health and the environment has been slowly entering the consciousness of consumers. More of today’s modern consumers are gravitating towards eco cleaning products, pushing towards cleaner home essentials.

These low-waste, eco-friendly cleaning products are characterised by their plant-based ingredients, with formulas that biodegrade naturally in the environment. Ideally, they also come in plastic-free, refillable packaging, which appeals to consumers who want a cleaner home, with a lower carbon footprint and less harmful chemicals used.

Why it’s growing: Awareness around the harmful effects of traditional chemical cleaners continues to increase, causing consumers to actively seek safer, cleaner alternatives that support their wellbeing and the environment.

Products to sell online:

• Reusable cleaning cloths & brushes
• Eco-friendly laundry detergents
• Eco-friendly dish soaps
• Compostable sponges
• Boar bristle brushes

18. Anti-Inflammatory Food/Drinks

There has been a massive boom in interest for the anti-inflammatory diet and lifestyle, especially on social media, where influencers post about the life-changing benefits of going on an anti-inflammatory diet and lifestyle.

Consumers are becoming more aware of how chronic inflammation affects general wellbeing, from energy, mood, digestion, and recovery, and how inflammation can cause chronic diseases. As a result, they’re actively looking for natural ways to reduce inflammation through everyday products—from food, drinks, to supplements.

Again, this trend aligns with the growing consciousness surrounding health. Consumers are shifting towards clean-labels, wellness, and science-backed solutions. Its up to brands to make these products and solutions more accessible.

Why it’s growing: With more research and wellness educators discussing inflammation online, consumers are increasingly motivated to manage inflammation through natural, food-based solutions, ones proven to reduce chronic inflammation.

Products to sell online:

• Turmeric and ginger anti-inflammatory blends (teas, capsules, powders)
• Omega-3 or algae-based supplements
• Functional teas for inflammation
• Anti-inflammatory snack bites or bars

19. Gut Health & Digestive-Friendly Food

This trend is closely related to the anti-inflammatory movement, but more focused on gut inflammation and overall gut health.  Consumers are becoming aware of how gut health and digestion relate strongly to mood, immunity, sleep, and overall vitality. How one feels can very much be influenced by the gut. Many of today’s consumers are looking for snack options that support their microbiome without feeling overly “functional” or clinical.

This has led to a new wave of convenient, enjoyable, and gut-friendly snacks featuring prebiotics, high fiber, fermentation, and clean ingredients.

Why it’s growing: There is a growing awareness of the gut-brain connection as well as a growing number of people facing gut issues, many of whom seem to be resolved with a diet and lifestyle change. This boosts the interest in daily wellness routines has made digestive-friendly snacks.

Products to sell online:

• Prebiotic sodas
• High-fiber snacks or drinks
• Fermented snack bars
• Gut-friendly granolas

20. Adaptive Clothing

Fashion is a highly competitive niche, but adaptive clothing is becoming one of the most quietly rising specialized niches in apparel with relatively low competition and high interest. Adaptive fashion is for individuals who live with mobility challenges, and the category includes stylish, comfort-first clothing with easy closures, stretchable materials, and easy slip-on convenience. Consumers with adaptive clothing needs are on the market for pieces that feel effortless to put on and off, are supportive, and functional, without sacrificing style.

This niche is especially appealing to older adults, people recovering from injuries, and anyone who simply values ease and comfort in their daily wear. 

Why it’s growing: The global aging population and the rising interest in comfort-led fashion have all contributed to the need for inclusive designs that are comfort-first, yet fashionable.

Products to sell online:

• Easy-closure slip-on footwear
• Adaptive athleisure sets
• Magnetic-fastening tops
• Stretch-fit pants and jeans

21. Women’s Hormonal Health Products

Another fast-growing segment of interest in women’s health is hormones and hormonal balance. More female consumers who are focused on health are looking for natural solutions to manage symptoms like mood swings, bloating, sleep issues, and general fatigue. Brands offering cycle-supporting products are seeing major traction, driven by a shift toward proactive female wellbeing. Aside from herbal supplements, women are also turning to digital products and courses to help them understand their hormones better. The topic is also quite popular on women’s social media, promoting the growth of books and programs that cover the matter.

Why it’s growing:

Women are becoming more informed about hormone health and the impact it has on their daily lives through social media, podcasts, and wellness communities. The rise of cycle-syncing and holistic women’s care has fueled strong demand for clean-label, plant-based hormonal support products.

Products to sell online:

• PMS and mood support teas
• Adaptogenic blends for balancing hormones
• Menopause relief supplements
• Cycle-syncing planners or trackers
• Natural sleep + hormone gummies
• Books and programs on hormonal health

22. Personalized Vitamin Subscriptions

In 2026, the subscription model of business continues to grow beyond entertainment and into personalized vitamin packs. For some consumers, the multivitamin just isn’t enough; what they want are vitamins tailored to their lifestyle, genetics, and unique health needs. Personalized nutrition through vitamin subscription services is surging, especially those using self-assessments or DNA analysis to create curated daily packs. This trend aligns with the broader move toward deeper personalization in wellness and away from generic supplements.

Why it’s growing:

People now expect customization in their wellness routines, including their vitamin supplements. Brands that can provide at-home tests and curated nutrient packs make consumers feel understood and supported in their health.

Products to sell online:

• Monthly personalized vitamin sachets
• Vitamin quiz or assessment tools
• Micronutrient test kits
• Custom skincare supplement bundles
• Vitamin organizers or subscription bundles

23. Home Gyms & Micro Gym Equipment

Home fitness has been around for some time, with a steady overall interest, but with hybrid work on the rise, consumers continue investing in practical home fitness tools that don’t take up much space. Micro gym equipment is defined by how compact and versatile they are, becoming a go-to for achieving results without large equipment or gym memberships. Resistance training, mobility, and recovery products are especially in demand.

Why it’s growing:

People want flexibility and affordability in their fitness routines, desiring compact home fitness gear that helps them stay fit at home.

Products to sell online:

• Adjustable dumbbells
• Resistance band sets
• Foldable workout benches
• Mobility and stretching tools
• Pilates rings & compact reformers

24. Smart Pet Accessories

Pet owners continue to treat their pets as family, fueling huge growth in pet tech — products that make pet care smarter, safer, and more convenient. Smart feeders, GPS collars, and health-monitoring gadgets are becoming mainstream as owners prioritize their pets’ well-being. These smart pet accessories and technologies also make pet ownership easier, allowing owners to leave their pets at home, knowing that there are automatic feeders and smart fountains to sustain them.

Why it’s growing:

The pet industry remains one of the strongest ecommerce segments. As pet parenting grows more sophisticated, consumers seek tech-forward solutions to pet ownership.

Products to sell online:

• Smart water fountains
• GPS tracking collars
• Smart feeders
• Pet activity monitors
• Temperature-regulating pet beds

25. Non-Toxic Personal Care Products

Clean beauty has evolved into conscious personal care, meaning products that are non-toxic, cruelty-free, refillable, and better for both skin and planet. Uses have realized that chemicals in the products we use to wash and moisturize our hair and skin can have negative effects on health and the environment, prompting many to switch to safer options for daily essentials like deodorant, shampoo, and body wash, prioritizing transparency in ingredients and packaging.

Why it’s growing:

People are increasingly skeptical of questionable chemicals in everyday products. Certifications, clean labels, and refill systems feel safer, more ethical, and more sustainable.

Products to sell online:

• Refillable deodorants
• Natural shampoo and conditioner bars
• Aluminum-free body care
• Non-toxic toothpaste tablets
• Clean, minimal-ingredient skincare kits

Conclusion

In this article, we’ve given you 25 emerging Shopify niches for 2026 and dozens of product ideas that are shaping a year of opportunity for Shopify entrepreneurs. This article and Shopify niche report are crafted to inspire your search in going beyond saturated markets and finding high-value, emerging niches. From wellness and personal care to tech-enabled home solutions, each of the niches outlined in this report represents a space where demand is rising faster than the competition.

The key to success and finding Shopify niches for 2026 is in combining market awareness, product innovation, and a deep understanding of evolving consumer behavior. With this, you can build a Shopify business that thrives in 2026, the year in which you lay the foundation for long-term ecommerce growth.

Ready to launch your Shopify store in 2026? Ecommerce Pro, a Shopify Experts agency, handles your store setup from start to finish—so you can focus on growing your business. Get a free quote.