Ecommerce Marketing: Top Trends of 2025

When it comes to running an online business, staying on top of emerging marketing trends will help you stay connected to a wider audience, spreading the word about your business and the awesome products and services you have to offer.

Digital marketing and technology are constantly evolving, and as businesses compete for visibility, staying ahead of the latest trends is important for brands that want to stay relevant and in the loop. This year, emerging technologies like AI are changing how brands influence consumer behaviors, and new regulations are shaping the way brands engage with their audiences.

In this article by Ecommerce Pro, we’re taking a look at some of the top digital marketing trends emerging in 2025, and how you can use these trends to boost your brand’s success.

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1. AI-Powered Personalization

Artificial Intelligence (AI) is here to stay and it will carry on to revolutionize the way we conduct our digital marketing campaigns. One of the best ways to leverage AI in the digital marketing space is by creating hyper-personalized experiences.

AI is enhancing customer interactions in real time. Take AI-driven chatbots as an example—they're getting better every day as consumers get immediate responses with the help of AI shop assistants. Other use cases are personalized email campaigns and predictive analytics. Brands today are using the help of  AI to analyze user data and predict consumer behavior, giving them, a competitive edge in delivering targeted content and recommendations to customers.

This is particularly crucial as a Shopify marketing tip, where AI-driven tools like Chatty AI Chatbot & Live Chat on the Shopify App Store can enhance customer experiences and drive sales.

2. Short-Form Video Dominance

Short-form video has been with us for a while now, but this form of media continues to take hold of many consumers and is popularized by platforms like TikTok, Instagram Reels, and YouTube Shorts, which are driving engagement as we’ve never before. Most marketers agree that short-form videos are the most effective type of video marketing content, with 39% finding that videos lasting 30 to 60 seconds generate the highest engagement.

It’s important to take note that brands must invest in authentic, engaging, and informative short-form videos to capture audience attention and boost conversions. Short-form videos also play a crucial role in ecommerce marketing trends, helping Shopify store owners engagingly showcase products.

3. Social Commerce Expansion

Social media platforms are transforming themselves into online shopping hubs, combining marketing with retail as an all-in-one solution that allows users to shop directly within the apps. In 2025, it's predicted that social commerce sales will account for 17% of all global ecommerce sales, and social media platforms are actively working to refine the in-app shopping experience to beef up those numbers.

Several key trends and features driving social commerce include Instagram Shopping, Facebook Marketplace, and TikTok Shop, where businesses can streamline the buyer’s journey and increase sales.

In 2025, multi-channel marketing through social media is going to help you fatten up your bottom line when done right. Brands can optimize their social media presence with shoppable posts, influencer partnerships, and live-stream shopping events, aligning with digital marketing for Shopify stores to drive conversions.

4. People-Centered Storytelling

Probably as a direct response to the domination of AI-generated content and tools, audiences are craving genuine human connections and stories as a counter-balance.

While AI tools certainly have their place in marketing, brands that can bring a balance by embracing community, and authentic storytelling can build stronger emotional ties with their customers. By sharing real experiences, real human faces, challenges, and success stories, businesses can create content that resonates on a deeper level.

One of the most effective ways to embrace this trend is by leveraging the voices of company leaders, employees, and real-life customers. A founder's story about the journey behind a brand, a behind-the-scenes look at the product design process, or first-person, blogger-style content can foster trust and relatability.

This trend isn't new—research by the Harvard Business Review shows that the human brain is wired to respond to narratives. However, as AI tools continue to scale content production, prioritizing real, lived experiences in marketing will set brands apart.

5. Influencer Marketing Evolution

Influencers play a big role in the ways brands connect with their audiences, as it remains a more personable and relatable way to promote products, increasing engagement and connection with your target audience. In 2024, U.S. influencer marketing spending hit $8.14 billion, growing faster than social media ad spending. In 2025, the influencer market is expected to continue to surge ahead.

Influencers are known to help products and trends go viral, but you don’t always have to partner with the biggest influencers out there, especially if you don’t have the budget. Instead, brands can work with micro and nano influencers who have highly engaged and loyal communities, which are albeit smaller than that of a macro-influencer. This approach of engaging in micro-influencer sponsorships helps businesses achieve higher engagement rates and build credibility with their target audience, making it a key strategy for Shopify store owners looking to boost brand trust.

6. Omnichannel Marketing Strategies 

In the age of hyperconnectivity, your target customer is accessing the internet using multiple devices to browse across platforms like social media, email, and Google search. Successful brands in 2025 recognize that as consumers move between these touchpoints, there's an opportunity to create seamless interactions that enhance brand engagement and drive conversions.

With 44% of retail executives prioritizing omnichannel marketing in 2025, businesses must adapt to evolving shopping behaviors. After all, a potential customer may begin their journey by watching a YouTube influencer’s video, only to complete their purchase on TikTok Shop. To keep up with these evolving shopping behaviors, businesses should implement omnichannel marketing strategies that integrate all channels for a cohesive customer journey. Shopify merchants can leverage CRM tools and AI-driven analytics to deliver personalized, consistent messaging across all platforms. Apps like HubSpot, Klaviyo, and Omnisend help brands automate customer interactions, segment audiences, and create tailored marketing campaigns—an essential approach for digital marketing success on Shopify.

7. Ethical Marketing & Brand Accountability

Consumers in 2025 are more conscious than ever about the brands they support, prioritizing businesses whose values on things like sustainability, inclusivity, and ethics match their own. Ethical marketing is no longer just a trend—it’s an expectation. Brands that engage in transparent, socially responsible marketing will build stronger customer trust and long-term loyalty.

Ethical marketing goes beyond avoiding deceptive advertising— a practice that many consumers have learned to spot. It involves honest storytelling, responsible sourcing, and inclusive representation in campaigns. Businesses are expected to back their claims with real action, whether it’s through eco-friendly packaging, fair labor practices, or carbon footprint reduction initiatives. Consumers today are quick to spot “greenwashing” and demand genuine accountability.

For Shopify merchants, this means clearly communicating brand values, prioritizing sustainable fulfillment options, and using apps like EcoCart (which enables carbon-neutral checkout) or Greenspark (which promotes tree planting and other ecological initiatives). Transparency in marketing efforts—such as sharing behind-the-scenes production processes or impact reports—can set brands apart in a competitive landscape where trust is key.

Final Thoughts

Digital marketing in 2025 is rapidly evolving, driven by AI innovations, shifting consumer behaviors, and a growing demand for authenticity and accountability. As technology evolves and consumer expectations shift, businesses that stay ahead of the curve and can stay agile are going to be the brands that thrive. So embrace the changes and keep an eye on the trends, adapting the key digital marketing trends as they come, helping you drive lasting growth. 

Ready to build a thriving business on Shopify?  Contact Ecommerce Pro for a free consultation.

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At Ecommerce Pro, we help entrepreneurs and business owners build better and more successful Shopify businesses. Have a question or a project in mind? Get in touch with us today!