Industries Using Shopify’s B2B Ecommerce Platform

Ecommerce platforms like Shopify have been changing the world of commerce, and the B2B industry is not exempt. In 2022, Shopify launched a dedicated Shopify B2B platform with a suite of native features that let you sell business-to-business under the same dashboard that allows you to manage D2C operations.

The ramifications of how B2B is run are implicit— B2B is no longer just for manufacturers and distributors buried in spreadsheets and manual invoices. Today, it’s more accessible as all kinds of brands and manufacturers are embracing the Shopify B2B ecommerce platform to manage wholesale operations right alongside their direct-to-consumer stores!

Whether you are running an apparel label, a skincare-making factory, selling home goods, or toys, the shift to B2B ecommerce on Shopify opens up an entirely new revenue stream — one that’s easier to manage, automate, and scale. It opens up a world of accessibility between you and other businesses that need what you have to offer.

In this article, we are going to explore what top industries are using Shopify B2B, why it’s such a popular choice for wholesale businesses trying to optimize their online operations, and how it’s redefining what it means to sell in bulk.

Here you’ll find just how Shopify B2B can align with your own business goals, and perhaps even spark new ideas for expanding your reach into B2B.

Thinking about expanding your Shopify store into B2B? We help brands transition smoothly into B2B ecommerce on Shopify — from setup and theme customization to pricing rules and trade accounts. Let Ecommerce Pro guide your wholesale journey. Get a FREE QUOTE.

The Rise of B2B Ecommerce on Shopify

For years, B2B businesses relied on clunky, custom-built platforms, marketplaces, or even offline or over-the-phone ordering systems. But with the launch of Shopify B2B, merchants now have a seamless way to bring wholesale and retail under one roof.

Unlike traditional wholesale platforms, B2B ecommerce on Shopify doesn’t require running separate stores or managing two inventories. Brands can serve individual shoppers and bulk buyers from the same Shopify backend, where you’ll be able to offer custom pricing, set net payment terms, and offer catalogs to different customers effortlessly.

It’s no surprise that B2B is one of the fastest-growing segments on Shopify, as they do provide everything you could need to run a seamless B2B operation. From established manufacturers to digitally native brands expanding into wholesale, the Shopify wholesale ecosystem continues to prove how flexible and scalable the platform really is, and many more businesses are jumping on board.

Which naturally leads us to our next segment:

More from the blog: Shopify Plus Wholesale Guide: How to Set Up Shopify B2B

Why Businesses Choose Shopify for B2B

So, what makes the Shopify B2B ecommerce platform a good fit for many industries in B2B? It comes down to these 4 things:

1. One platform for all your sales channels

With the Shopify platform, you don’t need a separate site or system for wholesale. The platform brings everything together under one dashboard, creating a seamless online store experience. From there, you can manage everything from direct-to-consumer orders to bulk purchases.

2. Custom pricing and buyer experiences

You can create unique price lists, payment terms, and catalogs for specific companies or buyer groups. This makes it easy to personalize wholesale experiences at scale — a major advantage for industries with tiered pricing or distributor relationships.

3. Built for modern buyers

Today’s B2B buyers expect the same easy, fast, and intuitive experience they get from consumer shopping. B2B ecommerce on Shopify delivers an exact feel, allowing wholesale buyers to log in, view their negotiated prices, and even reorder products anytime.

4. Shopify Plus for advanced B2B

Larger brands using Shopify wholesale tools through Shopify Plus can access even more powerful features — like company profiles, PO (purchase order) management, and automated workflows that streamline the entire B2B process.

Top Industries Using Shopify’s B2B Ecommerce Platform

So, who’s actually using Shopify B2B? Who is Shopify B2B for? Shopify B2B can be used by any brand under any industry that requires seamless online B2B functionality, but here are the industries and some examples of brands that are using Shopify to power their B2B operations:

1. Fashion and Accessories

Fashion and Accessories brands were early adopters of Shopify wholesale tools, using Shopify B2B to manage bulk orders to restock boutiques, department stores, and their retail partners. From everyday streetwear labels to luxury designers, fashion and accessories businesses are finding that B2B ecommerce on Shopify lets them handle wholesale relationships as seamlessly as their consumer-facing sales.

For example, accessories brands like The Somewhere Co use B2B ecommerce on Shopify as a key component to their success in Australia, using the platform to streamline restocks and simplify how retailers order inventory. Since they’ve been on Shopify, they’ve experienced a 13% year-over-year (YoY) increase in average B2B order value.

2. Beauty and Cosmetics

The beauty industry thrives on distribution, whether it’s haircare lines supplying salons or makeup brands selling to retail chains. The Shopify B2B ecommerce platform helps simplify it all.

Brands can manage recurring orders, create wholesale-only storefronts, and customize pricing for different retail partners. Because the system syncs with the same backend inventory, Shopify wholesale merchants can serve both retail and professional buyers without the confusion of duplicate systems. It’s a win-win for both sides; buyers get convenience, and brands get clarity.

AMR Hair & Beauty Supplies is a great example of a brand using Shopify B2B to improve its B2B operations. Today, they are  Australia's foremost beauty and cosmetics supplier, having seen a 77% rise in B2B average order value since switching to Shopify B2B.

3. Food and Beverage

From specialty coffee roasters to gourmet snack makers, food and beverage brands are increasingly turning to B2B ecommerce on Shopify to handle bulk orders for cafes, restaurants, and retailers. A key advantage for this industry is automation. With Shopify B2B, businesses can set up reorder reminders, offer subscription-based wholesale, and even connect fulfillment apps to handle large orders efficiently.

Some brands operating on Shopify are even dabbling in both D2C and B2B from the same storefront. Take Deathwish Coffee as an example. They’re a brand known for their strong coffee and their coffee beans subscription model. They’ve also since dabbled in Shopify B2B, expanded beyond direct-to-consumer sales, and streamlined wholesale orders for grocery stores, cafés, and retail partners. They’ve done all this within the same platform and website that also powers their online D2C storefront and subscription business.

4. Consumer Electronics

The consumer electronics industry frequently manages complex product catalogs, multiple resellers, and varying price tiers. Shopify makes this simple.

With Shopify B2B, electronics suppliers can give approved retailers access to private storefronts with negotiated pricing and detailed product specs. Buyers can log in, view real-time inventory, and reorder directly — reducing time-consuming back-and-forth emails.

Staples Canada is a consumer electronics store offering tailored support, discounts, and seamless ordering for businesses of all sizes, small, medium, and enterprise-level. This large retailer shows you just how the Shopify B2B ecommerce platform provides a modern solution for brands that need precision, control, and automation in their wholesale workflows. On the same website they use to run their retail operations, you can sign up for Staples Business. The experience and signup are seamless for business clients to utilize.

5. Home Furnishings and Decor

Furniture, lighting, and decor brands frequently sell to both retail shoppers and trade clients like interior designers or real estate developers. Many of these businesses use Shopify B2B to manage those relationships more efficiently, offering a seamless experience for both everyday customers and wholesale buyers.

Brooklinen, an award-winning bedding and home essentials brand, looked to Shopify B2B to scale as more customers in the hospitality industry place wholesale orders. The brand handled B2B orders in the past, but before Shopify B2B, their methods were clunky and archaic. Now, they engage with these customers with a new shopping method that closely resembles the ease of D2C, but for B2B, resulting in  B2B customers having access to a personalized, easy buying experience powered by the Shopify B2B ecommerce platform.

6. Sporting Goods and Outdoor Equipment

From fitness gear to camping supplies, sporting goods brands use Shopify wholesale features to partner with gyms, specialty shops, and sports retailers. With bulk pricing and easy order tracking, B2B ecommerce on Shopify helps them manage large contracts without needing a custom B2B system.

Decathlon, the largest sporting goods retailer in the world, uses Shopify B2B to allow Businesses to purchase products in bulk, even offering customization options for businesses or events that you are planning. Their method involves having potential business clients send them an email with products and quantities they desire, before Decathlon responds with a quote. Orders are then obtained via store pick-up or delivery.

What this shows is Shopify B2B’s ability to give sporting goods and outdoor equipment brands the flexibility to manage both retention and business partnerships, whether they’re supplying a national event or a local gym.

More from the blog: A Simple Guide to International Ecommerce with Shopify (2025)

Conclusion: The Future of Wholesale with Shopify B2B

The future of B2B is digital, data-driven, and most of all, it’s business customer-focused, and Shopify is leading the way to a better B2B online shopping experience.

The number one takeaway from this article should be that wholesale buyers have now come to expect the seamless convenience as everyday consumers, and the Shopify B2B ecommerce platform continues to evolve in the right direction, with features that support automation, personalization, and global growth.

Trends like dynamic pricing and self-serve buyer portals are already shaping the next generation of wholesale commerce. Shopify’s flexibility means brands won’t need to migrate systems or rebuild — they can simply evolve right on the same platform, combining both D2C and B2B under one dashboard where they can manage it all.

Whether you’re in fashion, beauty, electronics, or food, or you’re just starting to explore wholesale, the Shopify B2B ecommerce platform offers the flexibility and power to grow your business.

It’s built for any industry, any buyer type, and at any scale. From Shopify wholesale tools to full-featured B2B ecommerce on Shopify, merchants have everything they need to manage bulk orders, pricing, and customer relationships, all in one place.

Ready to expand into B2B? If you’re thinking about adding wholesale or trade sales to your Shopify store, Ecommerce Pro can help you set up and optimize your Shopify B2B ecommerce store. FREE QUOTE.