Shopify’s Free Business Name Generator

So you’ve got a new business idea brewing—the vision is there, and you’re excited to flesh things out. Maybe it’s a new gourmet food brand, or a clothing line you've been dreaming about for some months, and soon comes the all-important question: What are you going to call your business or brand?

It seems quite straightforward, but a lot of weight and significance go into naming a brand, and it’s something many people can get stuck on. After all, your business name is the very first impression people get. It shapes how they’ll remember you, search for you, and even talk about you with friends.

If you’ve been stuck on names that don’t quite click, you’re not alone. The good news is that you don’t have to figure it out all on your own. Shopify offers a free AI Business Name Generator powered by artificial intelligence that helps you brainstorm creative, brandable names in seconds. You type in a keyword or phrase that reflects your idea, and it generates hundreds of options instantly.

Before we dive into Shopify’s new AI tool, let’s walk through why naming matters, how this tool works, and how you can use it to land a name that actually sticks.

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Why Your Business Name Matters (More Than You Think)

Think about some of the brands you might admire, like Nike, Apple, Glossier, or North Face. Their names aren’t just labels—they’re powerful signals that communicate identity, values, and vision. The brand names themselves harbour the thoughts and impressions you carry about the brand, and this is why you need a good brand name to carry that brand reputation.

Here’s what a great name does for your brand:

Makes you memorable: If someone hears your name once and remembers it later, you’ve already won half the marketing battle.
Builds trust and professionalism: A polished name signals that you’re serious, even if you’re starting.
Gives your brand personality: Are you playful? Futuristic? Luxurious? A choice name sets the tone instantly. For instance, a brand name like Snack Attack instantly gives a playful vibe, while NeoCore Labs and Velvet & Co give off futuristic and luxurious, respectively.
Supports growth: If you choose wisely, your name will grow with your business. (For example, don’t call yourself The Sock Stop if you might expand into full apparel later.)

That’s why picking a name isn’t just about creativity—it’s about strategy. And Shopify’s generator is designed to help with both.

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How Shopify’s Business Name Generator Works

Now for the exciting part— actually using Shopify’s free name generator, which happens to be very simple to utilize. Below, we walk you through the main steps:

1. Insert Keywords: The Shopify AI Business Name Generator will prompt you to input keywords, ones that describe your brand or industry. They even lay out a specific example to help users, “an embroidered hat company that focuses on nature”. Here are other examples of what you can type in the search bar:

Example: “organic coffee sourced from local farmers,” “vintage Tokyo streetwear,” or “grain-free cat food”. Just make sure what you input is accurate for your business.

2. Review Suggested Names: In seconds, you’ll get a list of hundreds of potential names. These aren’t random words slapped together—they’re crafted to sound like real, brandable businesses.

3. Check Availability: Once you find one you like, you can also check if the domain name (website URL) is available. It’s worth noting that Shopify’s Business Name Generator doesn’t guarantee 100% unique names. What it does is generate brandable-sounding names based on your keyword you’ve shared. Also, check social media handle availability and trademarks to be sure.

More Tips for Making the Most of Shopify’s Name Generator:

Start with broad keywords: Instead of “luxury handmade soy candles,” just type “candles” or “luxury.” You’ll get more variety.
Mix and match: If two suggestions catch your eye, try combining parts of each.
Think long-term: Imagine your business five years from now. Does the name still work if you expand your offerings?
Check the vibe: Say the name out loud. Does it sound natural in a conversation? Would you be proud to hand out a business card with it?

What this exercise should leave you with is a list of names that you feel may be able to represent your brand. From here, you need to research availability and ultimately choose the final name of your brand. Below, we list the criteria for what makes a good business name:

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5 Things to Think About When Choosing Your Business Name

Okay, so you’ve hopefully gotten at least a handful of names thanks Shopify AI Business Name Generator. How do you know which one is “the one”? Here are five filters to run each option through:

1. Memorability
Ask yourself this important question: could someone easily remember this after hearing it once? Simple and catchy names always win. Try testing your brand name ideas with a colleague, friend, or family member to see how they feel about the name.

2. Instantly Clear
Does your name make sense to people coming across your brand for the first time? If you have to explain it every time, it may not stick. Brand names have to make a little sense.

3. Room to Grow
Can this name grow with you, in the sense that you may want to expand your product line in the future? Could you design a logo, tagline, or ad campaign around the brand name you choose? A flexible name saves future headaches.

4. Uniqueness
Blend in and you’ll be forgotten. Your business name needs to stand out from competitors in your niche. Google your favorite names to see if others are already using them.

5. Availability
This includes the website domain, social media handles, and potential trademarks. If it’s taken, move on before you get attached.

Some Real-World Stories: How Famous Brands Got Their Names

Sometimes it helps to look at some of our favorite brands for inspiration—after all, they’ve done something right.

Household names we recognize instantly—Nike, Starbucks, Spotify—weren’t chosen at random. Each has a backstory that shows how creativity, strategy, and sometimes pure accident can lead to a powerful brand name.

Here are a few examples:

Nike – recognized the world over, Nike got its name from the Greek goddess of victory. Short, sharp, and powerful, the name instantly communicates energy, competition, and triumph.
Starbucks – The founders named Starbucks after Starbuck, the first mate in Herman Melville’s classic novel Moby-Dick. With its iconic siren logo, the name feels adventurous, timeless, and a little mysterious—perfect for a brand that wants to make its coffee more of an experience.
Spotify – “Spotify” is a blend of two words, “spot” + “identify,” which feels sleek and techy, perfect for a music and podcast app.
Uniqlo – The Japanese clothing giant’s name is a combination of the words Unique Clothing, ergo, Uniqlo. It was initially a clerical error, but the brand name stuck!

From Naming to Launching Your Website on Shopify

Here’s the best part and what makes starting a business on Shopify so streamlined: once you land on a name you love, Shopify helps you keep the momentum going. Once you’ve landed on a brand name you love, you can move straight into building your brand.

Here’s how the process flows:

Start your free trial: Test drive Shopify’s platform with zero commitment. You’ll get access to the full dashboard, so you can explore how your brand name looks inside a real store. Free trial is 3 days, followed by 1 USD for the first three months on the platform—practically free.
Secure your website domain: With a few clicks, you can grab the matching domain for your chosen name. You can shop for domain names directly on Shopify. This step instantly gives your business credibility and makes it easier for customers to find you online.
Design your brand identity: Shopify offers tools like the logo maker, which lets you create a visual identity that matches your new name. Even if you’re not a designer, you can come away with a clean, professional logo. Alternatively, Canva makes a great branding tool.
Build your online store: Upload products, set up payments, and customize your theme. You’ll see your new name live in banners, menus, and product pages, turning it from just an idea into a full-fledged brand with a powerful online store.

Bring your business idea to life. Ecommerce Pro can take your new name and translate it into a full brand identity—logo, theme, Shopify store setup, and more. Get in touch today.Final Thoughts: Don’t Overthink It

Conclusion: Don’t Overthink It

Yes, your business name is all-important. But don’t let perfectionism hold you and your ambitions back. Some of the biggest companies today started with names that didn’t make sense at the time. Like Amazon, which was almost officially named Cadabra.

The key is to pick a name that feels right for you, checks the boxes we talked about, and leaves room to grow. Shopify’s Business Name Generator is a tool to speed up the process and spark ideas you might not think of on your own!

So go ahead— try Shopify’s AI Business Name Generator today and type in a word that describes your business idea, and see what pops up. You might just find the perfect name on the first try.

Bring your business idea to life. Ecommerce Pro can take your new name and translate it into a full brand identity—logo, theme, Shopify store setup, and more. Contact us today.

FAQs About Shopify’s AI Business Name Generator

1. What is Shopify’s Business Name Generator?
It’s a free online tool that helps you brainstorm brand names using keywords. Shopify’s version is powered by AI and can help you generate hundreds of ideas.

2. Is Shopify’s Business Name Generator really free?
Yes! Shopify Business Name Generator is completely free for anyone to use, whether or not you’re a Shopify customer.

3. How do I use it?
Just type in one or more keywords related to your brand or product. The tool instantly generates hundreds of name ideas that are designed to sound brandable and professional.

4. Will the names be 100% unique?
Not always, you still need to do your due diligence check that the brand name is available, double-check domain names, social media handles, and trademarks before you commit.

5. How do I choose the best name from the list?
Run your top choices through a quick test: Are they memorable, clear, unique, available, and flexible for future growth? You can also test them with friends, family, or potential customers to see which ones stick.