CASE STUDY
Shopify 2.0 B2B Portal & New Storefront Launch
Industry: Whimsical Fashion / Vegan Leather Accessories / Hybrid D2C & Wholesale
Overview
Chala Group designs ultra-wearable, playful, and personality-driven handbags and accessories. Famous for their signature PETA-Approved Vegan Leather character patches and whimsical motifs—ranging from animal pals to nature icons—the brand balances vibrant creativity with a dedicated corporate mission that donates 5% of its net profits to animal welfare rescue foundations.
This project delivered an entirely new, dual-purpose Shopify Online Store 2.0 digital flagship. Built from the ground up, the new ecosystem creates an engaging, visual-first shopping destination for everyday consumers while simultaneously driving a secure, automated portal for their vast network of authorized boutique retail distributors.
Theme
A custom-configured, media-rich Shopify theme optimized for dense product catalog navigation, vibrant character imagery, and secure, gated business-to-business (B2B) account management.
Main Features
A Theme ideal for brands with both small and large inventories.
A theme built for brands of any size, from small catalogs to large inventories.
B2B & Wholesale
Offer a separate pricelists for B2B customers and enable Net Payment terms all natively on Shopify.
Minimum Order Quantity
Reduce inventory costs & improve sales figures by setting a minimum order quantity at purchase.
Custom Forms
Optimize the process by adding claims, returns and contact forms with detailed input fields.
Advanced Filters
Enable customers to narrow their product searches by price range, brand, size, or color.
Wholesale Bags and Accessories Store
Premium Shopify Theme designed to scale.
Chala Handbags X Ecommerce Pro
Chala Group specializes in ethical vegan bags and accessories distinguished by their unique character designs, vibrant colors, and bold details. Each piece not only embodies their commitment to sustainability but also blends artistry with functionality, appealing to conscious consumers seeking distinctive fashion choices.
To enhance their online presence, Chala partnered with Ecommerce Pro, who recommended a tailored industry theme and enabled B2B capabilities. This includes separate logins, custom pricelists, net payments, and advanced filters, streamlining wholesale operations and enhancing customer experience.
Testimonials
What a great experience I have had with the team at Ecommerce Pro. We have a large Shopify store - one in the top 10% of all Shopify stores. The team did a complete revamp of our site. It was quick, efficient and great work. Timely and professional. Since we launched the new website, our sales overall have grown by over 50% and we attribute a lot of that to our website. Traffic, time on site, page views, conversion rates and conversion values all drastically improved.
— Florida Free Divers
We've worked with many teams over the years and I can say these guys are by far the best. Communication is first rate and follow-up support is top-notch. Emails are answered promptly and let's not forget the brilliant website! Don't hesitate, just pull the trigger and you won't be disappointed. Highly recommended!!!
— Garrick Watchmakers
I would have to say that Ecommerce Pro has provided the BEST service of any agencies we have ever worked with. They listen well and execute better. After launch, they continued to provide incredible support in a timely fashion.
— Coregami
All Shopify Services
Our Shopify Experts have taken Shopify stores and websites to the next level by improving and uplifting their user experience with powerful promotional features and tools designed to grow.