CASE STUDY

New Store Build on Shopify

Industry: Pet Care & Canine Nutrition • Direct-to-Consumer (D2C)

Platform / Theme: Shopify • Focal Theme

About True Wild

True Wild delivers premium, single-ingredient raw nutrition gently freeze-dried to preserve essential nutrients, pure flavors, and primal energy.

With products like Freeze-Dried Beef Liver, Freeze-Dried Minnows, and Freeze-Dried Chicken Breast, True Wild caters to health-conscious pet owners looking for grain-free, additive-free raw rewards.

Overview

True Wild is a premium pet food brand providing 100% freeze-dried, single-ingredient raw dog treats. This project delivered a brand-new, built-from-scratch Shopify store powered by the Focal theme—designed to showcase ancestral nutrition, educate pet parents, and offer a seamless subscription shopping experience.

The Challenge

  • New Market Entrant: As a brand-new store launch, True Wild needed to establish trust immediately against established commercial pet treat brands.
  • Educating Dog Owners: Raw freeze-dried feeding requires clear customer education around single-ingredient benefits, feeding guidelines, and safe storage.
  • Driving Order Value (AOV): Single-bag treat orders carry lower cart values; the store needed built-in multi-pack incentives and auto-ship options to boost retention and AOV.
  • Nutritional Transparency: Buyers demand exact protein, fat, and fiber metrics before switching their pet's diet.

The Solution

We engineered a risk-mitigated migration framework that decoupled legacy enterprise dependencies and transitioned the brand’s multi-market footprint onto a standalone Shopify Plus architecture with zero downtime.

Editorial & Lifestyle Storefront

Built a clean, modern Shopify store using the Focal Theme, leveraging full-width hero media ("Feed the Wild Within") and rustic outdoor brand aesthetics.

Built-in Comparison Matrix

Integrated a prominent homepage comparison table directly contrasting True Wild’s raw freeze-dried benefits against conventional treats.

Dynamic Multi-Pack PDP Builder

Designed an interactive tier-pricing bundle selector (1 Pack, 2 Pack Save 10%, 4 Pack Save 20%) alongside a Subscribe & Save auto-delivery option directly in the buy box.

Dedicated Nutrition Transparency Hub

Created a specialized Feeding & Nutrition Guide page featuring tabbed Guaranteed Analysis tables and multi-use feeding instructions.

Main Features

  • Tiered Multi-Pack Bundling Selector: Integrated native product page bundle options offering 1 Pack (Standard Price), 2 Pack (Save 10% / Best Seller), and 4 Pack (Save 20% / Best Value) configurations to incentivize volume purchases and drive higher Average Order Value.
  • "Why Choose True Wild?" Comparison Table: Engineered an interactive homepage comparison module highlighting key product differentiators, such as 100% single ingredient, freeze-dried raw process, zero fillers/additives, grain-free formula, ultra-portable format, and USA crafting.
  • Dedicated Feeding & Nutrition Guide Landing Page: Created a specialized transparency hub detailing exact macronutrient breakdowns (Crude Protein, Crude Fat, Crude Fiber, Moisture) across all main recipes (Chicken Breast, Minnows, Beef Liver).
  • Versatile Usage & Serving Guidelines: Highlighted actionable feeding instructions for pet parents, educating them on using the product as a healthy daily treat, a meal topper for picky eaters, or a high-value training reward.
  • Visual Trust Badging System: Implemented custom icon badges (Single Ingredient, Grain Free, No Added Hormones, American Crafted) across product detail pages to emphasize raw ingredient quality and safety.
  • Collapsible Accordion PDP Architecture: Utilized Focal's native layout capabilities to house deep product details—including Feeding Guidelines, Nutrition Specs, and Storage & Safe Handling—within sleek accordions to prevent visual clutter.
  • Integrated Recurring Subscriptions: Implemented automated monthly delivery options ("Subscribe & Save") to establish immediate recurring revenue streams from launch day.
  • Satisfaction & Risk-Free Guarantees: Featured prominent callouts for True Wild's 100% money-back policy ("Guaranteed to be Loved by Your Pet ♥") to build immediate conversion trust.

The Results

  • Successfully launched True Wild's greenfield D2C storefront on Shopify.
  • Increased initial Average Order Value (AOV) via multi-pack bundle callouts.
  • Built subscriber retention pathways from day one using integrated Subscribe & Save workflows.
  • Established strong brand trust through transparent nutritional reporting and clear comparative marketing.