Catalog restructuring
Reorganized products and collections to create a clearer, more scalable catalog structure.
Shopify Plus migration & ecommerce redesign
Flavor Paper
Helping a design-led brand turn a complex catalog into a scalable shopping experience.
+160%Total sales
+113%Website traffic
THE CHALLENGE
Outdated structure. Complex catalog. Too much friction.
As Flavor Paper's product offering grew, its previous ecommerce setup became increasingly difficult to manage. Product organization and categorization lacked consistency, making it harder for customers to discover the right designs while creating additional work for the internal team.
An outdated ecommerce structure that was difficult to scale
Inconsistent product organization and categorization
Friction in product discovery across a highly visual catalog
More manual work for the internal team
Limited flexibility to evolve the shopping experience
THE MIGRATION
Rebuilding the foundation on Shopify Plus
Ecommerce Pro migrated Flavor Paper to Shopify Plus and restructured the ecommerce foundation around a cleaner catalog, stronger merchandising, and a more scalable operating model. The goal was not simply to move platforms, but to make a complex product offering easier to shop and easier to manage.
OUR FOCUS
Product discovery
Improved categorization and navigation to help customers explore the product range more naturally.
Custom ecommerce functionality
Configured and extended Shopify around the requirements of a highly customizable product offering.
Scalable store management
Created a Shopify Plus setup that is easier for the internal team to maintain, optimize, and expand.
An ongoing partnership
Built to keep evolving
Flavor Paper valued having a partner that could understand the complexity of its product offering and translate that into a Shopify setup that was both easier to manage and better for customers to use.
The relationship has continued beyond launch, with Ecommerce Pro supporting ongoing optimization, custom functionality, and improvements to the shopping experience as the business grows.
All Shopify Services
Our Shopify Experts have taken Shopify stores and websites to the next level by improving and uplifting their user experience with powerful promotional features and tools designed to grow. That’s why Shopify has become a leading ecommerce platform with more than 1.5 million businesses using their platform.