CASE STUDY
Shopify 2.0 Upgrade + UX Redesign
Industry: Technical Apparel / Fashion eCommerce / D2C & B2B Retail
Overview
Coregami produces world-class, functional formal wear engineered specifically for musicians and performance artists. Designed with ergonomics in mind, their garments use moisture-wicking technical fabrics that support a deep range of movement while maintaining a crisp, formal look on stage.
This project delivered a complete Shopify Online Store 2.0 revamp, addressing existing user experience bottlenecks and implementing a highly scalable architecture. The redesign focuses on a clean, minimalistic presentation, streamlined customer journeys, and optimized product discovery to better communicate their unique product story.
Theme
Premium, minimalistic Shopify theme optimized for high-end fashion presentation, intuitive variant displays, and an improved mobile shopping experience.
Main Features
Premium Shopify Theme designed to scale.
Shopify 2.0
Design That Sells
A unique Shopify theme design, made with precision and focus on an intuitive user experience.
Minimalistic Design
Emphasize simplicity and clean interfaces to create visually appealing website that prioritize content and enhance user experience.
Variant Display
Display all variants as individual product to boost visibility on collection pages.
Responsive Theme
Designed to adjust and respond to the user’s behavior and environment while shopping in your Shopify store.
Fashion Store
Premium Shopify Theme
The Challenge
Launching a brand-new digital flagship for Coregami required translating an entirely new product category—Performal™ technical formal wear—to a fresh online audience. Because their garments feature highly specialized engineering (such as open-shoulder panels for violinists and moisture-wicking stretch pleats), the storefront had to instantly educate shoppers and prove its premium value from the very first click.
The primary technical hurdle lay in the intricate product architecture. Launching with an expansive array of highly precise sizing matrices (combining neck sizes, sleeve lengths, and garment cuts), the site needed a bulletproof product data structure that could display complex variant options cleanly without overwhelming first-time buyers on mobile devices.
The Solution
We built and launched a highly tailored Shopify Online Store 2.0 storefront designed to introduce Coregami to the world with maximum impact. To address the complex sizing matrix, we engineered an intuitive, ultra-responsive variant selector and an integrated custom sizing guide that dynamically matches performing artists to their exact fit with zero friction.
The newly deployed store leverages premium, high-media modular sections to showcase the apparel in motion, letting video and technical callouts do the heavy lifting. By establishing a clean, fast-loading architecture from day one, we provided Coregami with a highly scalable foundation equipped for immediate direct-to-consumer sales and streamlined B2B orchestral group ordering.
Coregami X Ecommerce Pro
Our team at Ecommerce Pro worked closely with Coregami team to update and redesign their current website on Shopify using a new updated Shopify 2.0 theme. We've assessed the current challenges in order to determine the best approach to take Coregami's website to the the next level.
The team managed to create a new, minimalistic layout that is built to scale and improve the customer's journey. By implementing the latest ecommerce strategies and leveraging a Shopify theme, our team successfully revamped Coregami's website, delivering a sleek and scalable layout that enhances the customer experience.
I would have to say that Ecommerce Pro has provided the BEST service of any agencies we have ever worked with. They listen well and execute better. After launch, they continued to provide incredible support in a timely fashion.
— Coregami
What a great experience I have had with the team at Ecommerce Pro. We have a large Shopify store - one in the top 10% of all Shopify stores. The team did a complete revamp of our site. It was quick, efficient and great work. Timely and professional. Since we launched the new website, our sales overall have grown by over 50% and we attribute a lot of that to our website. Traffic, time on site, page views, conversion rates and conversion values all drastically improved.
— Florida Free Divers
We've worked with many teams over the years and I can say these guys are by far the best. Communication is first rate and follow-up support is top-notch. Emails are answered promptly and let's not forget the brilliant website!
— Garrick Watchmakers
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