Project Description

Beech Undies is a premium underwear brand based in Dubai that uses fabrics made from sustainable Lenzing MicroModal® and a premium long-staple cotton blend. We were hired to work on the overall online presence of the brand.

Client

Beech Undies

Features & Functionalities:

Premium Theme Setup

Fulfillment Center Integration

Variant Image Automation

Live Chat Feature

Beech Undies x Ecommerce Pro

Ecommerce Pro worked closely with Beech Undies to build an online store the reflects the brand’s aesthetics. We worked on SEO-friendly content and updated their meta descriptions. Warehouse automation that was integrated helped in better resource utilization for the team and improved customer service.

Modal on its own is a revolutionary new fabric known for its super soft fibers, moisture absorption, and strength. Beech Undies took it a step further by using Micro Modal, which is made from finer fibers, making it even lighter and softer than Modal.

We selected a design feature that shows images related to a selected variant on the product page, instead of the full catalog. This helps in keeping the product page clean and minimal.

What is Variant Image Automation?

This feature show the images related to the selected variant on product page, instead of the full catalogue. This helps in keeping the product page clean and minimal.

"I figured that a Shopify expert was probably the best way to go and I definitely did not regret that decision. It turned out that Ecommerce Pro know the Shopify platform in and out. Their experience working on other Shopify stores enabled them to give me lots of helpful pointers setting things up. It was super helpful because this was the first time I was starting an online store. The way Ecommerce Pro work is very professional."

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