POWR: Comments Social Proof
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Accept customer comments & reviews that you can share on your site to build consumer confidence.
When consumers can see what great things others have said about your business, they will usually buy from you more often. Showing how you've met the specific needs of other customers, like product selection or excellent customer service, builds confidence and trust in your brand. Display customer comments and reviews on your product pages to highlight popular items. Use insights from that feedback to improve the overall user experience of your store.