Elevar Conversion Tracking
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Never miss a conversion with Elevar's Server-Side tracking. Improve ad ROAS and lower your CPMs.

Elevar powers conversion tracking for D2C brands. Our data layer with server-side tracking transform shopping behavior into structured, trackable events with attribution, sent to each connected marketing destination. With Session Enrichment, Checkout Extensibility Support, and Server-Side integrations with Facebook CAPI, Google Ads, GA4, TikTok, Klaviyo, Pinterest and more, you can rely on accurate 1st party data to improve marketing ROI and make strategic business decisions.


September 26, 2018


Checkout, Google Ads and GA4, Web Pixel API, Facebook Conversion API (CAPI), iubenda Onetrust and Cookiebot, Google Tag Manager (GTM), Klaviyo

Main Functions

  • Server-Side tracking for marketers to connect & send data to 40+ destinations
  • Session Enrichment to recognize returning users and fight back against iOS
  • User Identity Graph that stores click IDs, customer information & attribution
  • Client-Side & Server-Side GDPR consent integrations
  • A complete customer & eCommerce Data Layer for Google Tag Manager
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