Latest Shopify News and Advice

Shopify Pricing Plans: Which Shopify Plan is Best?

Shopify Pricing Plans: Which Shopify Plan is Best?

Updated on

An important consideration to make for your online business or website is how to manage your expenses. Whether you are a new startup or an established brand looking to migrate to a new ecommerce platform, Shopify is a popular ecommerce solution to consider, especially when comparing fees and looking at just how much you get for your money’s worth. What you want is an ecommerce platform that gives you the flexibility and the tools you need to run and nurture a successful brand, with plenty of room to grow, and where you can manage your ecommerce business or website with relative ease—with a pricing plan that favors and supports its merchants. If you are eyeing Shopify and wondering which Shopify pricing plan is best, this article was written for you. Here we are diving right into Shopify, what Shopify is, the plans Shopify is offering, how much they cost and which Shopify pricing plan is best for your ecommerce business or website.


What is Shopify?

Let’s start with the bare basics.

Shopify is a complete ecommerce platform that you can use to build and run your ecommerce business or website. If you have an ecommerce business idea in mind, Shopify is an ecommerce solution that can help you realize your brand’s vision, a platform where you can build a sophisticated and professional, fully functional ecommerce store or website from the ground up. An industry leader and ecommerce giant in its own right, as of September 2021, Shopify dominated as the biggest name in the U.S. ecommerce software market, hosting 29% of ecommerce websites. Today there are more than 1.7 million online stores that operate on Shopify websites, processing $5.1 billion in sales in 2020 alone.

One of the most commendable characteristics of Shopify is that it is an ecommerce platform designed to support online businesses of all sizes, both large and small. On Shopify, you’ll be able to build an online store or website from its very foundation, manage products, easily conduct inventory, manage payments, and shipping. It is also a great solution for brick-and-mortar shops who want to begin selling both online and offline at an affordable cost.

With Shopify, you can take your online business or website to the height of its potential. Here are some of the biggest brands and names that use Shopify & Shopify Plus websites as their preferred ecommerce platform and solution:

• BBC (U.S. and Canada)

• Nescafe

• The New York Times

• Kylie Cosmetics

• Gymshark

These are big-name brands, but Shopify is also known for being great at supporting small businesses and fresh-faced entrepreneurs and startups who are looking to run a business singlehandedly on a reasonable fee.

Whether you are a mega online business or website with an international customer base, resourceful drop shipper who is just starting out, or artisan selling handmade products online, Shopify websites will have you and your needs covered as one of the most sophisticated ecommerce platforms you can use to build and grown an ecommerce business, with a pricing plan to match your business’s current stage.

This brings us to the next question: How much does Shopify cost?


Shopify Pricing Plans

First off, signing up on Shopify is rather simple and requires no setup fees upfront.

If you are curious about Shopify and wish to test drive Shopify’s 14-day free trial, no credit card details are required or any upfront cost.

Beyond the free trial, if you decide to commit to a Shopify website, fees are affordable and contracts with Shopify are renewed monthly. Monthly plans on Shopify cost $29 a month at the lowest standard plan. It’s important to note that Shopify plans do come with transaction fees per sale from your online store. How much Shopify transaction fees cost is also discussed below. What percentage Shopify takes ranges between 2.9% to 2.4%, depending on your plan.

Here is our guide to Shopify pricing plans to give you an idea of what fee is best for you:

Basic Shopify - $29

Basic Shopify costs an affordable $29 a month. With Shopify’s smallest fee, you get all the basics you need to build a Shopify website and grow an online business with this pricing. Basic Shopify allows you to sell an unlimited range of products, including 2 staff accounts to help you manage a business, a blog engine, SSL certificate, abandoned cart recovery functions, and Shopify support, a 24/7 service for when you need help with Shopify.

With the Basic Shopify pricing plan, you will be able to manage all of your products, orders, and client information from your Shopify admin page. This pricing plan comes with a blog engine in case you want to include blog posts and articles for your customers and to help with SEO.

You’ll also have the benefit of a free SSL certificate that will safeguard transactions in your Shopify store.

Go for Basic Shopify if:

You are an online merchant who wants a sophisticated and fully functional online store on a budget. With Basic Shopify, you will already have all that you need to run an online business at the most affordable fee. It is ideal for those who are just starting out and who feel just fine about going without some of Shopify’s more advanced features.

Basic Shopify is attractive because of its lower pricing but still manages to be packed with the best features you could want for a store that does not require much staff or complicated ecommerce operations.

At $29 dollars a month, Basic Shopify takes 2.9% from each sale, plus 30¢ per transaction.

Shopify- $79

Shopify’s standard plan is a popular choice among Shopify merchants. This pricing option is $50 more expensive than Basic Shopify but it gives you all the features of the Basic plan with a host of improvements and better features for your store, including 5 staff accounts for this fee.

The additional features include Shopify Standard Reports which give greater insights into customer behavior and the performance of your website. This pricing plan is also great for generating loyal customers as it also offers gift cards and coupon options for your shop.

Go for Shopify if:

You own a growing business and you are expecting even more growth, this is the Shopify pricing plan for you.

With this pricing point, you get a higher number of features and more advanced tools. The standard Shopify plan is perfect for online store owners that wish to analyze and use customer data to drive sales and build a better, data-driven ecommerce business.

If your ecommerce business is generating over $5000 a month in revenue, then standard Shopify pricing is for you.

At $79 dollars a month, the Shopify plan takes 2.6% plus 30¢ per transaction.

Advanced Shopify- $299

The Advanced Shopify plan is $220 more expensive than the Shopify plan. This pricing plan is best for scaling businesses that require advanced reporting.

The Advanced Shopify plan includes all the features of Shopify's $79 pricing plan and a host of advanced features, with the lowest transaction fees. This pricing plan is perfect for those merchants who have a business that is bigger and is expected to grow.

The advantages of the Advanced plan lie in its Shopify advanced analytics and reports. With the Advanced plan, you also get up to 15 staff accounts for the members of your enterprise to perform admin tasks.

Go for Advanced Shopify if:

You are a well-established ecommerce business that requires more staff, and if you are experiencing a high measure of ecommerce success with the expectation to scale even further.

If you are in a stage of projected rapid growth, Advanced Shopify comes with the lowest transaction fees and provides deeper business insight with its advanced report feature. This Shopify pricing plan gives you valuable data into your shop's performance and customer behavior.

If your ecommerce business is generating over $10,000 a month in revenue, then Advanced Shopify pricing is for you.

At $299 dollars a month, the Shopify plan takes 2.4% plus 30¢ per transaction.

Aside from the three most popular plans, there is also Shopify Lite that starts at $9 per month, which lets you add a buy button to an existing online store or social media page.

For enterprise-level ecommerce businesses that have outgrown their current ecommerce solution, Shopify Plus starts at around $2000 per month + 2.15% per transaction.

Read our article to learn more about Shopify Plus.


A Monthly Contract

The fact that Shopify plans are renewed monthly comes with the added perk of flexibility.

For instance, if you chose Basic Shopify without giving much thought to the projected growth of your business and wish to go for standard Shopify pricing for better tools, changing your plan is possible since most contracts are month-to-month.

Your chosen Shopify monthly plan can also be canceled anytime if you so wish to pursue another venture in the future.


Good to Know: Additional Costs

Beyond these standard Shopify pricing plans, it's important to be aware of the possible additional cost of building and running a Shopify ecommerce website. Here are some extra add-ons and services you might want to factor into your budget while considering the best Shopify pricing plan for you:


87% of Shopify merchants use Shopify’s App Store, using at least 6 apps on average per Shopify website. Merchants install apps to help them build, customize, and run their Shopify website better, integrating new services and features they would like to have in their stores.

Now, apps that are made by Shopify themselves are usually free of charge, but apps that are developed and supported by a third party usually come with a fee.

You can explore apps and their monthly fees on the Shopify App Store.

Domain Name:

A domain name is something most serious brands and merchants will consider an important business asset to secure, especially when in the early stages of building an ecommerce website.

Without buying your own domain name, your store’s URL will look like this: (your-store-name) For the purpose of branding, most merchants prefer a custom URL that is completely their own, without the “myshopify” bit in it.

Check out available domain names on Shopify and their pricing here.


Hiring Shopify Experts

Setting up an online business sometimes requires some expertise and many shop owners turn to Shopify experts to get the professional results they want for their brands.

If you aren’t a developer yourself or if you’re not keen on spending hours figuring out how to set up your own shop, chances are you will need some help with Shopify.

Shopify experts are designers, developers, and consultants with successful track records that make them authorities in their field. They are not Shopify employees, they are trusted third-party agencies and Shopify community members who offer merchants valuable services. Often times Shopify experts consist of an agency of developers, designers, and copywriters who can get your store running in a month's time.

Shopify experts and agencies let you get your business idea off the ground, dealing with the technicalities of building an online store so that you can take your mind off of coding or fixing technical issues, and focus on developing the soul of your brand instead.

Fees and pricing vary depending on the agency or Shopify experts you choose.

You can view our Shopify experts profile here.


The Verdict

There is a reason why Shopify remains one of the fastest-growing ecommerce solutions available. It is a merchant-centered platform with all the features that allow store owners to nurture their online stores on the budget that is right for them.

Shopify is an ecommerce solution that serves hundreds of thousands of shop owners, and they’ve managed to answer to their various needs and budgets by offering a range of reasonable pricing options.

Whether you are a new or well-established brand in search of the best ecommerce platform, Shopify ticks all the boxes when it comes to reliability, security, flexibility, support, scalability, reasonable pricing, and ease of use. Shopify will have your needs covered so that you can build a fully-functional online store with fees that are supportive of the range of businesses on their ecommerce platform.

All you need to do now is pick the right pricing plan on Shopify for you and your online business.


Get in Touch

Thinking about the best Shopify plan for your online business? If you would like to learn more and discuss which Shopify plan would be best for you and your ecommerce website, feel free to get in touch with us today. At Ecommerce Pro, we help entrepreneurs and online business owners like you build better and more successful ecommerce businesses and websites. We not only build foundations, we’ll also help take your online business to the next level.  


Shopify Plans General FAQ‍


1. How much does Shopify cost?

Basic Shopify

Monthly Cost: $29, Transaction Fees 2.9% + $0.30


Monthly Cost: $79, Transaction Fees: 2.6% + $0.30

Advanced Shopify

Monthly Cost: $299, Transaction Fees: 2.4% + $0.30

2. Do I need to enter payment details to sign up?

No. You can sign up to join Shopify’s 14-day free trial without entering credit card details or paying a fee upfront. During this period, you can explore Shopify and build your store. At the end of the free trial, if you wish to decide to launch a store, you will have to pick a plan and enter your payment details.

3. How long are Shopify contracts and can I cancel my account anytime?

Shopify contracts are month-to-month and can be canceled anytime you wish.

4. Can I downgrade or upgrade from my chosen Shopify plan?

Yes. You can upgrade or downgrade your pricing plan anytime to a fee that is more suited to your business.

5. Are there any discounted plans?

Yes. Sign up for an annual plan or biennial plan to get 10% or 20% off, respectively.

6. What if I need help to build a Shopify store?

If you need help with Shopify, you can always contact a Shopify agency or Shopify experts to help you build your store.

7. Is there a limit to products you can sell?

There is no limit to how many products you can sell no matter what plan you chose.

8. Is Shopify Support free?

Any plan you chose comes with Shopify support, which includes 24/7 live chat, email, and phone support. you can also access Shopify’s active community and the Shopify help center to learn more about your Shopify website. These services come without an extra fee. 

Published on Updated on

Let's Build Your Shopify Store.

Get in touch with us today.

Request a quote